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Step 1: Read my free pitch deck guide (inc. the #1 pitch deck template on SlideShare) @ https://pitchdeckcoach.com/pitch-deck-template.
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This might help: http://pitchdeckcoach.com/pitch-deck.
Think of your tagline as the tip of your pyramid. Your elevator pitch is the next level down. And you pitch deck is the base of the pyramid. Your elevator pitch should be a 30 second summary of your pitch deck and your tagline should be a 10 second summary of your elevator pitch.
In the example I link to above the tagline would be something like: "On demand mobile auto detail for busy office workers"
For investors, you can sometimes use a comparative tagline.
Investor version: Lending Tree for real estate agents
Consumer version: Let real estate agents compete to sell your home.
Try local Meetups and local chapters of Startup Grind and Founder Institute. Many of the ones I attend here in Orange County start with pitches from the floor, and there are often several events a week.
Bear in mind that all investors are looking to eliminate the following so make sure you address all of them proactively:
1) Market risk
2) Product risk
3) Execution risk
These typically map to your deck slides as follows:
• Market Size
• Competitive Advantages
• Business Model
• Go to Market
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Malcom is running a very smart and lean local search business: PremierGuide. He was one of the "first in" in the local space and really knows what it takes to be successful, not just conceptuallly but in a direct, practical way.
Malcolm's innovative, intellectual and creative excellence is matched by his close attention to detail and his tireless ability to be available and present for clients and partners – he genuinely cares about the projects he's working on and the people he's working with. He knows local search and just as importantly, knows how convey that deep knowledge to others.
Malcolm is simply a great mentor at FI. He has always been accessible to the founders and further to us as directors when we have needed his help. The feedback he provided to the group was valuable and applicable. His participation assisted us in our first successful semester where we launched six companies.
Don't let Malcom's humble nature and demeanor fool you - he is an expert business builder and has been a great support to the early stage founders at the Founder Institute in Orange County. Definitely one of the best mentors in OC that is helping other founders for all the right reasons.
Malcolm was a integral part of the team that help Vitria through a very successful IPO. More importantly, as an early leader of the Marketing team, Malcolm helped form our marketing vision and assisted in driving company and product awareness that resulted in significant customer growth. A smart business guy, a strong leader and a great guy to work with.
Malcolm was top-notch in his abilities to blend two organizations together with the acquisition of ScreaminDailyDeals by Local Corp. He was excellent at merging the two cultures together and making sure all parties were at ease with the transition. Afterwards, he was a wonderful resource for everyone in the company, as the both the Sr. Vice President and General Manager. He is a very proactive manager, a great listener and always thoughtful and considerate of suggestions or problems presented to him. I always felt empowered to make my own management decisions but knew that if I needed help he was there to assist me. I would be delighted to work with him again. He is very valuable asset to any organization.
Malcolm has a rare ability to identify both a business opportunity, and envision a product that can meet the opportunity. He has all the enthusiasm of a true visionary (and serial entrepreneur), combined with a common sense and restraint in execution. When faced with new challenges (as we did, when Google launched local search), he did not flinch, but went on to execute a flawless pivot at full speed.
Malcolm's most significant value to Vitria was in not just driving the strategy process, but contributing his own thoughts to it. A large part of Vitria's success was in positioning it in the crowded applications market, with clearly differentiated value. Malcolm drove that, and then successfully evangelized it to the community of industry analysts. By being a thought leader within the company, he helped position the company as a thought leader in the industry.