I help organizations improve what they do online. My focus is on business and web-related opportunities.
-Marketing BA (UNIMIB) -Management MSc (University of London) -Other certificates: ---Advanced Analytics Certificate + IQ ---Adwords Fundamentals -Search Engine Optimization (SEO) -Pay Per Click Advertising (PPC) -Conversion Rate Optimization (CRO) -A/B and Multivariate Testing -Tools: Ahrefs, Click Funnels, Data Studio, Tag Manager, Optimize, Surveys, Hotjar, Smartlook
Google Analytics reports show 2 metrics by default: New Users = those are NOT returning users Users = new users + returning users
However, if you want to show the number of RETURNING USERS in your reports, you can create a calculated metric, you can name it "returning users", then apply the formula (users - new users). After you creating a calculated metric, you can then use it in your reports. What is cool about this is that calculated metrics will incorporate past data!
source: I am a digital analytics specialist ( https://www.lucapennisi.com )
