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Clarity

Liz Dolinski

New York NY

Growth Advisor focused on market expansion and optimization strategies. Experience: CGO at DTC brand, Head Marketeting at IoT brand, Founder boutique agency, Market research at financial services and software firms. Love to discuss setting KPIs, benchmarking, driving innovation, and how to scale your team, resources, and operations for high speed growth.

$5.00/min

1 Call

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20 minutes
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Digital Marketing Marketing Strategy Innovation Analytics Content Strategy Innovation Consulting Growth Strategies KPI Dashboards

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Better Positioning for Your Marketing Services Firm

I have run a growth consulting business since 2012. Over the course of my consulting, I've both been on the receiving end of agency pitches and helped agencies win major accounts. I was also Founder and CMO of a marketing services firm myself. Guess what? Most agencies do a terrible job of positioning themselves. Many potential clients are rolling their eyes at all that garbled agency jargon that you are spouting. No problem. Call me, and we’ll talk about how to tighten up your agency positioning so you can stand out from the thousands of other agencies that say the same thing. It's time to make some shoes for the cobbler's kids.

How to Set the Right Marketing KPIs for Your Business

One of the biggest challenges that growth companies face is where to spend their precious marketing resources and time. Startups are about throwing everything against the wall to see what sticks but growth companies need to focus their attention on the metrics that will have the most impact on their business. I've helped multiple growth stage companies figure out which Key Performance Indicators to target. Impressions? Conversions? Email open rate? Call me and I'll help you determine which are the most important metrics to focus on to drive growth in your specific business model. And more importantly how to operationalize against those metrics and focus your team to deliver.

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Member since April 2019