Work with PE-backed companies and start-ups to use branding and marketing to exponentially grow sales volume, market share, and profit margin. Specialize in brand strategy, naming, taglines content development, SEO, copywriting, and lead generation.
I can help you articulate your brand story, unique selling proposition, vivid vision, purpose, and mission. Winning in the marketplace requires that you stand out from the competition with a story that is relevant and compelling--and that you tell it well.
Naming is the first--and some say hardest--step in creating a brand. I can give you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. The second edition covers new challenges in naming in the digital economy and offers expanded tools for finding names and creating new name ideas. I can develop and screen name candidates and help you evaluate them. I use the process outlined in my book book Merriam's Guide to Naming that provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.
Brand architecture is the relationship of brands within a portfolio to each other and the parent company. I can help you make sure your brand portfolio is structured for success and future growth.
