Business, branding & social marketing strategist with expertise in marketing to women. Social media teacher at Concordia University.
I've been teaching, consulting and speaking on social branding and marketing since 2007 working with companies such as National Geographic to local businesses. From rebranding to social selling, I help them create creative campaigns and passionate stories to attract more female customers.
Lisa is extremely professional in her endeavor as well as a terrific person to be around. She has found her trus calling for sure in Deserving Divas!
I had Lisa as my professor for Social Media Fundamentals at Concordia. This was part of the PR Certificate they have. It was great having the opportunity to learn from Lisa's experience on the subject of social media and how we can use it to help us implement marketing strategies in current times. She's a really nice person, her classes are always entertaining and there a lot of space for discussion. Hope we stay in touch and work together in the future.
Lisa is a power house of social media savvy!
Her delivery of every Social Media Fundamentals class at Concordia University is engaging and dynamic.
I look forward to taking Lisa's advanced class & working with her in the future.
Lisa McKenzie knows Social Media and she's not afraid to share! She's a very impressive speaker, with a contagious smile that reflects true enthusiasm for sharing her arsenal of tools and strategies. She has the gift- and the commitment- to empower and inspire her audience, whether in groups or one on one.
Having Lisa McKenzie as a business and social marketing mentor means more than just being guided on the how to’s of social media. Lisa is totally committed to my success and if you are lucky enough to be her client, she will do all it takes to keep you on track, to look out for you on every angle and she is not afraid to tell it as she sees. I truly feel that she has helped create my foundation for a solid business with her expertise and feel confident that with the tools she has taught me to use, I will be able to continue with great success.
I attended Lisa's 'Social Media on the Go' workshop to get some insights and guidelines on how to best apply social media strategy to my business....and I certainly got more than I expected! Lisa has an extremely deep knowledge of social media that goes way beyond a one-size-fits-all approach. She presented very clearly how social media should be applied to each individual's particular marketing needs for maximum impact, and it was obvious that she's way ahead of the game in terms of how to use social media strategically, as well as what's coming up in the future in the social media sphere. I learned a TON of useful information which I was able to put into action immediately following her workshop.
I recently took an intensive Social Media Fundamentals class given by Lisa at Concordia. Thanks to her course I learned more in five weeks than I did in almost three years previously on my own.
It’s clear that Lisa has a deep understanding of the power and potential of Social Media as a business and marketing tool, and her passion for the subject as well as her knowledge and experience shine through. Add to this her engaging and inclusive style of teaching and for me, it made for a fun and very productive learning experience.
For beginners her course is well structured, systematic and logical. She teaches sound fundamentals and thoroughly covers the basics of each of the platforms explaining not only what to do, but more importantly, why.
I would not hesitate to recommend her courses or her consulting services for anyone looking to take their Social Media business efforts to the next level.
I really enjoyed the Concordia Social Media seminar from Lisa. Her lessons are interactive, interesting and fun. She was always ready to answer all my questions. I can highly recommend her as a Social Media Expert.
Lisa is clearly an expert in her field. She taught me the concepts and psychology of the marketplace. Without that, the social media tools are useless. I look forward to putting this knowledge to use in my field of expertise.
Lisa is an expert in social media and social marketing, and an outstanding teacher. She knows everything about the social media platforms and resources available today, and how to use them for public relations and marketing. She is passionate about this subject and keeps up-to-date with the constant changes in these channels. Thank you, Lisa, for your generosity and great teachings.
Lisa is a genius when it comes to social media marketing. I was Lisa's student & she has so much to offer that I hired her. Taking her course is akin to being a kid in a candy store. You will want to try out everything & you will keep coming back for more! I have been a university teacher for 9 years & a student for longer (Ph.D. candidate) so I have experience on both sides of the desk! How many of your profs kept you so engaged that you couldn't wait for next class? Lisa is knowledgeable, funny, brilliant at what she does & she is a natural in the classroom. I wish more profs made learning as much fun as she does.I promise you will not be sorry you enrolled. She is a golden nugget!