With nearly 15 years at COTY leading color cosmetic innovation, strategic partnerships and skincare development, I now advise brands and investors on product innovation, licensing, and go-to-market strategies. I help beauty businesses grow through smart product development, strong retail execution, and collaborations that connect with today’s consumers.
During my career at COTY, I led global initiatives across mass and prestige markets, including high-profile collaborations such as 2025 COVERGIRL x Netflix Stranger Things. I’ve overseen global launches, guided multi-channel marketing strategies, and partnered with R&D, CDMOs, and retail teams to bring ideas from concept to market.
My expertise spans product innovation, licensing, brand strategy, and retail activation, with a proven track record of delivering growth and protecting brand equity. I’m passionate about blending creativity with commercial impact and helping brands scale in today’s fast-changing beauty landscape.
Today, I offer freelance and consulting support for beauty brands, investors, and startups — advising on brand building, product development, licensing, and strategic growth opportunities.
