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LH

Leslie Hughes LinkedIn Specialist, LinkedIn Profile Writer

Toronto ON

Hey! I'm Leslie & I'm passionate about helping professionals optimize their professional presence using sites like LinkedIn to PUNCH up their professional presence. My clients include Investment Planning Counsel, Guardian Life Insurance Company of America, The Children's Wish Foundation and other SMBs across Canada and the US. I'd love to help you gain confidence in your online presence so that you save time and convert higher-paying clients.

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LH

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LinkedIn & Social Media Strategies

Leslie Hughes • Toronto ON
Created 10 years ago in Sales & Marketing / Social Media Marketing

I'm a Professor of Social Media, LinkedIn Optimization Specialist and Social Media Strategist. I've worked with companies such as Guardian Life Insurance Company of America and The Children's Wish Foundation of Canada (as well as many other SMB across Canada & the US) to help create a strong presence and convert higher-paying clients. I'm passionate about building confidence through education and laser focusing on actively producing results. My website is www.punchmedia.ca

Leslie Hughes Toronto ON

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Leslie Hughes

Toronto ON

Hey! I'm Leslie & I'm passionate about helping professionals optimize their professional presence using sites like LinkedIn to PUNCH up their professional presence. My clients include Investment Planning Counsel, Guardian Life Insurance Company of America, The Children's Wish Foundation and other SMBs across Canada and the US. I'd love to help you gain confidence in your online presence so that you save time and convert higher-paying clients.

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LinkedIn & Social Media Strategies

I'm a Professor of Social Media, LinkedIn Optimization Specialist and Social Media Strategist. I've worked with companies such as Guardian Life Insurance Company of America and The Children's Wish Foundation of Canada (as well as many other SMB across Canada & the US) to help create a strong presence and convert higher-paying clients. I'm passionate about building confidence through education and laser focusing on actively producing results.
My website is www.punchmedia.ca

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Leslie Hughes answered

How can I best market to members of a LinkedIn Group to generate interest in a seminar specific to their business?

Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online.

The best way to foster engagement is to appeal to emotions: how are you solving their pain? Can you speak to their problems using their language? Can you give them an "a-ha" moment that they hadn't thought of?

You could ask simple questions to your group such as: "Which option works better for you: A or B?". (Include a visual for better reach & exposure)

Not knowing your industry, you could ask the group at large: I need your help. I'm looking to get some deeper insights from __________ (insert role/position here) about ___________ (solution you provide). More specifically, are you challenged with _______ (the problem) and how are you currently handling it?

This way, you can do a deeper dive on what their problems are, how they are handling it, and if your solution fits within this.

Hope this helps.

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