Developed and enhanced digital programs for Fortune 500 brands through creativity and technology.
-Experience with consumer, healthcare, and corporate marketing supporting digital strategy, creative, and implementation.
-Cocreated & led "The Bridge," a real-time Marketing center.
-Crucial role in launching social media infrastructure for McDonald's, Dow, Florida Citrus, American Greetings, YMCA, and Mead Johnson.
-Maintained relationships between vendors and client teams including digital platforms, social monitoring services, and engagement dashboards.
-Drove introduction of media buying opportunities to agency to help amplify earned media efforts.
-Served as top advisor to executive team regarding their own visibility as well as that of the agency. Thought leader for agency online and offline.
-Conducted ongoing training for colleagues and clients on latest tools and trends in social media and am considered the “eyes and ears” of “what’s next?”