Lane Packwood Principal & Founder at STRATEGÖS - Brand Solutions

Creative, insightful, analytical, experienced/tested, open-minded, confident, and fun - these are a few descriptors I would use for Lane. He I have worked (and continue to work) together on brand, marketing, and product development projects for various entities within Deseret Management Corporation. Lane is a highly reliable source of confident professionalism, innovative ideation, and astute analysis. Additionally, Lane is a very effective manager of any strategic process - from project kickoff to final deliverable. I recommend Lane highly and with great confidence!

I was fortunate to work with Lane on a project for 98.7 The Peak. Lane is a dynamic leader who puts participants at ease. He brings out creativity and clarity within the team. Leading to concise and easily understood brand pillars.

Lane was a dynamic leader for the Economic Development Division of the Department of Commerce. I loved working with him because of his enthusiasm, professionalism, humor and energy. He did a great job motivating his staff, communicating with colleagues and strategically organizing efforts to attract business to Idaho as well as help businesses grow in the state. He is a marketer to his core but is also an effective, "let's get'er done" partner in the trenches. Definitely someone you want on your team if you expect success.

Lane Packwood has one of the most brilliant minds I have ever experienced. He is one of those rare managers who not only serves as an inspiring mentor for the whole staff, but exudes professional strategic intelligence in just about every conversation or business planning session he takes part in. There isn't anyone better for project management, whether it be brand development, re-branding, sales strategy, policy integration or overall LCM development. What can I say? He is completely self aware, versed on all areas of sales and marketing AND the world in general, PLUS is a really wonderfully nice person. It is always an extreme delight (and relief) to work with Lane, whatever the project might be.

I've very much enjoyed and benefitted from the work Lane has done for me. Lane has a deep understanding of the brand discovery process and how consistent application of brand identity works. His approach is creative and out-of-the-box, resulting in a multi-dimensional and highly usable product. On the application side, he is not only a great strategic communicator, but also works well with the necessary makers to deploy the brand in its essence. I'd highly recommend Lane to any individual or company trying to make the most of whatever it is they do.