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Clarity

Kristina Villarini (Digital Marketing, Leadership and Employee Engagement Strategist)

New York

Current VP and Marketing Strategy Lead at J.P. Morgan, formerly the first Digital Director at Lambda Legal and the Alliance for Safety & Justice, former Director of Social Impact at Caring Across Generations, former Digital Engagement Manager at GLSEN. She was a two-time SHORT Award Winner, 2016 Google Technovation Mentor, and 2012 Seth Godin Impresario, etc.

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Content Curation

As a freelance writer, her work has been seen in Lookbooks, Paste Magazine, BestNewBands, and in numerous published works. She was one of 2 editors for Seth Godin's "Impresario" e-book, which has been read and shared over 500,000 times.

Content Distribution

I not only wrote content but figured out the best ways to distribute it. Let's took about the appropriate channels for growing your business and extending your reach.

Digital Engagement

One of the 1st people to get in trouble for blogging about a Fortune 500 company, Kristina is an early adopter of social media and technology to build platforms and engage new audiences. Using her experience and ability to predict trends, she self-published her work and built a community of readers--reaching over 96 countries in 2 years.

Hiring and Retention

Motivate your teams further, bring out high performance

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Kristina Villarini (Digital Marketing, Leadership and Employee Engagement Strategist) answered

How can we easily rank our youtube videos on google?

Hi there, I have been a social strategist and media director for 5+ years. Behind the scenes, a lot of the strongest white hat SEO tricks/tactics are going to apply. It simply requires time and some research. There are keywords for search/ads and there are video keywords, as well. That's why when you search for a popular song, the video usually populates first. 'How To' videos also dominant first page results.

Make sure your video is the appropriate filename and title! It sounds silly but if it's not clear, you won't get the traffic or the results. You should also make sure the video you're trying to make draws enough traffic on its own to warrant a first page result. You want traffic from Google AND YouTube. Make sure you're looking at the competitor videos, especially if they're older. You may be able to add quality info that is lacking to a conversation in progress. Also, you want/need quality backlinks from other influencers and websites, and/or the ability to drive quality traffic to the video. If you can build up some excitement around a subject before you launch a video, that is going to drive engagement as well.

I hope some of this was helpful. Good luck! Happy to hop on a call if you have further questions.

Cheers,
Kristina

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Member since November 2015