As Marketing Coordinator for a software company looking to magnify and brand their corporate face, I hired Kris to capture our executive team for multi-purpose use - from media kits and public outreach efforts to speaking engagement and blog posts.
The company's executives are 'youngish' so they didn't want to look stodgy nor did they want 'plain' headshots. But, at the same time, the company operates in a somewhat conservative business space and thusly wanted to ensure that a serious and professional demeanor was evidenced in the photos.
The result was a series of photos which capture the personality of the young executives - simultaneously sincere and enthusiastic, contemplative and active.
Indeed, his shots seem to evoke the story of entrepreneurship – a tale of building dreams through long nights coding and hoping for the pay off from the toil (a situation which Krug knows very well incidentally).
He organized the shoot around several on-site locations to provide variety in pose, color and composition. His subtle control over the depth of field brings out the face details while placing the picture in the context of the office - making the viewer feel as though they walked in on a meeting or stopped by for a beverage.
To complement the technical prowess evidenced in his photos, KK manages to make *everyone* look a little bit rockstar. His unique aesthetic style is derived both from his technical chops and even moreso, his uncanny ability to break through the tension and stress which folks (particularly introverted types) often initially feel when a big lens is in action mere centimeters from their face.
For the record, KK has taken the only photos of me which do NOT feature my mouth open and eyes closed :-). In fact, i look sorta like a rockstar ;-).
Dave Olson
