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Offline Conversion Strategy
Created 6 years ago in Sales & Marketing / Sales & Lead Generation
For B2B companies optimising for lead volume is not always the correct way to approach lead generation, particularly with Google Ads.
Instead your business should effectively be tracking the quality and success metrics of every lead you receive online throughout its offline life cycle. This information can then be imported back into your marketing channels to get a true understanding of exactly where your money should be spent in future to drive the best quality leads that are providing true ROI.
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Reviews (7)
Kevin is a great Google Ads consultant! I was impressed with his depth of knowledge, and his patience working with me. Our short time working together has yielded real actionable insights that have already improved my Adwords campaigns. I'd definitely recommend him to clients and friends.
Source: Clarity David Bell Oct 29, 2019I was amazed at how helpful this call was. Kevin was great at pointing out precisely what was wrong with our approach to our Google Ads and provided clear and actionable insights. I would recommend Kevin to anyone looking for expert advice on their Google Ads performance.
Source: Clarity Aditya Dugar Oct 22, 2019Great advice, told me everything I needed to know to get started with my project.
Source: Clarity Gabor Nagy Oct 22, 2019Kevin clearly knows what he is talking about and where to look. Offered some very sensible advice in maximising the budget I have and making the account do more with it's money.
Source: Clarity Andrew Chadwick Oct 21, 2019Kevin has been excellent, providing clear and actionnable insights. In just 30 minutes of call, he has been able to teach me plenty of stuff. He is a trully expert in Google Ads, can't recommand enough !!
Source: Clarity Pierre Le Poulain Oct 18, 2019Kevin provided expert guidance on strategy and optimization of search advertising for my Google Ads clients. Kevin also shared ideas on how to grow and improve my Google Ads consulting practice. He was patient, listened to my questions, and offered to follow up on a few items. I highly recommend Kevin if you're looking for Google Ads help.
Source: Clarity Garrett Nafzinger Oct 15, 2019Kevin did an amazing job reviewing our Google Ads account and Landing pages. He knew what/where to check. His to-the-point suggestions will help us further optimize our Google Ads and Landing pages. Really looking forward to the follow-up call with Kevin. Recommended!
Source: Clarity habeeb rahman Sep 25, 2019