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Choosing the Right Customer Segment
Created 9 years ago in Sales & Marketing / Sales & Lead Generation
At any given point in time, you're product can solve a problem for a gamut of potential customers.
Who are your potential customers? Who are the early adopter customers that are willing to pay for a solution? With so many potential use cases, how do you go about choosing the right customer segment to start with to make sure you're not wasting your time (or your customer's)?
I've helped ten's of companies overcome the obstacle of identifying their early adopter customers to gain traction and revenue in an accelerated timeframe.
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Reviews (2)
Kristian is a master of the lean startup. The reason: he made past mistakes in a startup and has learned from them. Now he wants others to avoid the same mistakes. He was a coach at the Lean Startup Machine event and provided a lot of value to our team. He is now walking me through a personal biz idea. Originally, I wanted to build my product right away, but instead Kristian is walking me through the proper steps. Kristian = training wheels for those want to ride the biz bike for the 1st time.
Source: Clarity Stuart Powell Nov 18, 2014Kristian is a valuable lean startup guru. He is able to identify with your potential customer from the moment you pitch to him, helping you make crutial pivots in your product. He does this by concentrating on the problem you are trying to solve and providing feedback that makes your solution even more useful to your user/ potential user.
Source: Clarity Nicholas Carducci Nov 18, 2014