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Clarity

Kate Chandler

Vancouver, BC

I build great brands. An award-winning communications leader who has worked with top-tier educational institutions, government entities, and private sector clients in Canada, the Middle East, and beyond. I am passionate about working with leaders to build bold brand platforms, shape compelling narratives, and help you tell your stories clearly and purposefully. I take a strategic approach to brand and communications and, with awards for my work, have the track record to prove it.

$3.33/min

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Brand Strategy Marketing Communications Copywriting Strategic Planning Brand development Content Strategy Content Development Strategic Communications Crisis Communications

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Communications Audits and Strategy

Do you want to know what's working and what needs work? I can audit your existing messaging, communications structures, and processes from start to finish. My research is designed to identify what is working and what needs work to provide you and your in-house team with a clear, measurable communications strategy.

The communications strategy is designed to guide your in-house team to success. I outline your objectives, who you are talking to, and what you are saying to them, and strategize the actions that will move you toward your goals. As we work together to implement it, I measure the results to make sure you’re successful.

Brand Strategy

When you’re ready to bring your brand to life – or to take it to the next level – let's connect. I've worked with top global universities, healthcare startups, and growing brands. Together, we'll define your brand positioning, voice, story, and visuals for a powerful brand platform. My process is collaborative and immersive. I want to understand what makes you stand out and bring that to life in a distinctive brand platform that is uniquely you. I'll delve into your competitive landscape, audience (and their motivations, mindsets, and goals), strengths, and value proposition. All of this helps us to identify and define the essence of your brand.

Content Development and Copywriting - Develop Content That Works for You

Clear communications help you stand out. First, I can help build your content strategy so that you have a clear content map that outlines your channels, roles, and goals. Then, we create great content to connect with your audiences. From developing an inspiring internal newsletter, generating clear, sharp web copy, and telling your story with impact, I can support you with:

Internal and external newsletters
Email campaigns
Website and social content
Blogs and storytelling
Executive messages and speech writing
Media materials

Crisis Communications

Are you ready for a crisis? It’s not a matter of if. It’s a matter of when. From preparation and planning to responding in the moment, I help you navigate uncertainty with transparency, accuracy, and speed. I offer strategic advice and support to help you and your organization prepare, respond, and recover from an unexpected situation. I prepare you to lead during a crisis to maintain your trust and credibility within your community.

Strategic crisis communications preparation and planning
Social media response guidelines
Key message development
Media training and preparation
Media relations and coordination

Training and Executive Development

Through coaching, workshops, and training sessions designed for your needs, I work with high-performing teams to build your capabilities. We prepare, enhance, and build your skills in areas such as crisis communications, media relations, and becoming a more confident communicator.
I offer workshops designed to prepare leadership teams, communicators, and others with tools, techniques, and takeaways to prepare for and manage unexpected scenarios, engage confidently with media, and inspire and motivate audiences.

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Member since June 2023