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Value Based Pricing / Dynamic Pricing
Created 7 years ago in Product & Design / Metrics & Analytics
Unbelievable how many companies deliver a great product, even reach product - market fit and then fail to get the pricing right. Correct pricing is an art. Overpricing and underpricing are often overlooked problems that extent beyond "just sales" - it affects the stretch of your resources, your focus, your reach - ultimately the happiness of your team and the success of your client.
Just being "a dime cheaper" than the competition is not a strategy it is lazy thinking.
If done right - pricing can be a powerful competitive advantage.
I proud myself in having a holistic view on pricing and its impact on ventures. Having consulted multiple dozens companies on topics in that sphere - whether it is B2C, B2B, physical or digital products.
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Reviews (2)
Karl is an extremely intelligent with a penchant for asking great questions and giving even better answers. He is a visionary who simultaneously is very grounded, practical, and specific in his approach to problem solving. You can expect to get straightforward, to the point advice that cuts to heart of the issue and tells you exactly what you need know. He is also a better chess player than his profile would indicate.
Source: Clarity Patrick Long May 7, 2018