Product & Design, Metrics & Analytics

Data is the lifeblood of any SaaS business, but analyzing it to decide where to focus your marketing efforts eats up precious time, and too often yields ambiguous (i.e. useless) answers. I've been there before! I've worked with world-class design and development teams to build, launch, and scale 10 SaaS products since 2011, and I've analyzed dozens of business' data to find their best growth opportunities. In a brief call, I will walk you through running a correlation analysis of your business' data, that is tailored to your goals, and which will help you quickly identify where your most promising growth marketing opportunities are hiding. Don't be afraid of the math! Correlation is a simple calculation to perform, and I'll even provide you with pre-built templates to get you up and running. Confession: I nearly failed math in high school, so if *I'm* able to do this, you definitely can :) Schedule a call with me today, and let's figure out where you should be spending your marketing time and effort for the biggest return!

I managed metrics on many apps of multi million users. I will give you advice on which tools to use and KPI to follow

Analytics are only as good as the base tracking you set up, and the reports you take time to look at regularly. You can make dozens of reports to look at, but it doesn't matter if you cannot confidently act on it. As the first product manager at KISSmetrics nearly a decade ago, I started my career in this world, and have been helping build and grow data and customer driven SaaS businesses ever since. I can help you think through the foundation of your tracking: what to track, how, etc, and the most important reports to focus on, so you can make better decisions faster. See the results of your team's hard work, and identify areas to improve that will move the needle for you and your business.

I will generate new ideas and help you grow your business using data. We will look at the analytics insights to measure what matters. I am specialized in Business Performance, Strategy and Analytics. I solve complex problems, grow and simplify business processes using data. I love to help other people. What I bring to businesses & entrepreneurs Experience in Transformation Adapted lean/agile methodologies Entrepreneurship - New ideas and projects Critical but constructive Mindset Balance between thinking doing and talking. Constant progress (Kaizen) Work principles: My work style gravitates around four famous quotes that serve as well as policies: 1-Think big start small. I will put in place strategies for significant successes. We will start small; we will experiment and quickly scale. 2-Action may not always bring happiness, but there is no happiness without action. "Benjamin Disraeli" We are going to produce, test and release many things. Some of them will work, and many others will fail, but we will not stop. We will apply the Kaizen mentality. The Japanese word kaizen means "change for better." 3-Simple is beautiful But simple is not easy. To reach simplicity, we need to do much work to break the complexities that many times we selves create. As the business becomes more complex, its returns fall dramatically. This is not just because more marginal business is being taken. It is also because the act of making a business more complex depresses returns more effectively than any other means known to humanity. The most important answer is the cost of complexity. The problem is not an extra scale, but additional complexity. MANAGERS LOVE COMPLEXITY -- The 80/20 Principle, Third Edition: The Secret to Achieving More with Less Richard Koch-- "I am an old man and have known a great many troubles, but most of them never happened." —MARK TWAIN 4-Just set it and forget it. —RON POPEIL, founder of RONCO; responsible for more than $1 billion in sales of rotisserie chicken roasters. I will automate as many (needed) processes as possible, creating efficiencies and more important freeing time of people to do meaningful work.

Is your company getting better at what it does every month? Sure, your total sales are going up, but are you maximizing your effect on the levers that truly make a difference in your business? Even many of the highly qualified marketers and product leaders I speak to do not understand how to set the right goals and KPIs (key performance indicators) for their product or marketing funnel. Setting the right metric goals WILL BE the difference in how your company turns out. If you are optimizing simply for driving more leads but do not understand how to monitor the health of your lead channels, your sales could slip before you ever even know what happened. If you are not tackling the most pivotal areas of your product in order to improve its results and make your users love it, you are wasting precious time and resources. I can help you think through your product or marketing and sales pipelines and understand the metrics that are really going to move the needle for your business. We can discuss your analytics needs and what you can do to make sure that you are tracking the right stats, and focusing where it truly counts, so that you are getting to where you need to be in the fastest route possible. Because in startups, the clock is ticking and focusing on the right things is the difference between winning and shutting the whole thing down.

If you're building community for business, one of the first things you should tackle is what to track and how. You need to tie dollars and actions to your work.

A lot of what I do is focused around product, UX, and growth - complimenting that is the necessity to measure and establish frameworks. I'm a data driven kind of person and have learned to employ lean analytic frameworks over the years. Come talk to me about your questions and needs around measurement!

Maybe you're enabling users to explore copious amounts of data. Maybe you're building a sweet new dashboard to make an awesome first impression on your customers. Or maybe you're just trying to visualize your big data in a meaningful way, to help drive decision-making or tell a compelling story. These are all tough challenges, walking a fine balance between the sheer amount of data, your audiences' levels of technical proficiency, conventional expectations, your technical limitations, and the needs of your sales team for a demo-friendly experience. I've designed for both B2B and B2C audiences - like synthesizing ratings from terabytes of daily data and making huge amounts of records accessible to a broad audience for a cybersecurity company, designing a business-user-friendly node graph visualization (patent pending) to drive risk management decision-making, enabling program management through maps, tables, and reporting for energy efficiency efforts, and reinforcing progress through basic visualizations for an online dating app. My efforts have contributed to Gartner Cool Vendor ratings, acquisitions for the software platforms, stronger VC pitches (and resulting funding), happier sales teams, and lots of customer satisfaction. I'm a huge nerd about this stuff, and it shows in my results. I can conduct a quick evaluation of what you're doing today and suggest ways to polish your display or new approaches to make your data more accessible to your audience. If you're still in the earlier design phase, I can also help you figure out where to focus your efforts, the best metrics to hone in on, and the types of visualizations that best fit your needs. (I also usually sketch out some ideas on the spot, which I can send your way after our call.)

Nothing hurts more than having all of the data you could ever need, and not having a means of looking at it. Data-driven decision-making enables organizations to focus on what is most critical to success and has the greatest impact on the bottom line. PowerBI is a FREE data visualization tool that allows you to point to a data source of most any kind and begin producing impactful data insights with a simple drag and drop user interface. You can create customized dashboards that show you real-time data in a way that means the most to you and your team, publish these dashboards to an internal team or department, as well as share visualizations outside of your organization. I have experience developing PowerBI dashboards in the following areas of business: - Accounting - Part Sourcing - Manufacturing - Professional Athlete Performance - Logistics

I've spent the last 5 years building data visualization tools for the world's top ecommerce businesses. We measured KPIs like LTV(Lifetime value), MRR, CAC(cost of acquiring a customer), and plotted each metric in a custom designed cohort analysis. I'm well versed in the philosophies of Ed Tufte, Stephen Few, and Don Norman, and can show you how to use their work to build a next-generation data visualization platform.

Unbelievable how many companies deliver a great product, even reach product - market fit and then fail to get the pricing right. Correct pricing is an art. Overpricing and underpricing are often overlooked problems that extent beyond "just sales" - it affects the stretch of your resources, your focus, your reach - ultimately the happiness of your team and the success of your client. Just being "a dime cheaper" than the competition is not a strategy it is lazy thinking. If done right - pricing can be a powerful competitive advantage. I proud myself in having a holistic view on pricing and its impact on ventures. Having consulted multiple dozens companies on topics in that sphere - whether it is B2C, B2B, physical or digital products.

I've consulted for Fortune 500 companies on this or have owned it at a brand for 8 of the last 10 years.