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Clarity

Justin Fishaw

Detroit, MI

Merch strategy consultant with 20 years of experience helping brands and businesses build profitable, high-quality apparel and merchandise programs. I specialize in product lineup planning, decoration method recommendations, and pricing strategy to align merch with audience and financial goals.

$5.00/min

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7 Reviews

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Social Media Marketing eCommerce Inbound Marketing Online Advertising Google Analytics Product Marketing SEM SEO copywriting Creative Strategy Inbound Lead Generation

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Launching a Clothing Brand

Looking to start a clothing brand? I can help guide you with best practices & pitfalls to avoid in all areas including: sourcing, decoration, e-commerce, social media, and financial management.

Merch Strategy + Apparel Product Planning (Screen Print, Embroidery, DTF)

I help brands and small businesses build smart, profitable merch lines. Get guidance on product selection, pricing, margins, and the best decoration methods (screen print, embroidery, DTF) to match your audience and goals.

Answers 1
Reviews 7

Answers

Justin Fishaw answered

What keywords would work for 'general' lifestyle blog about life in Sydney, Australia?

Creating successful (you define what this means) content online, no matter the topic or audience, is dependent upon research. Use online tools such as Google Trends, Google Suggested Search, Keyword Planner, etc., to discover what people are searching for. You can then use this data to create "buyer personas" - which allow you to build profiles of the different types of people that you want to consume your content. Once your buyer personas are accomplished, you can assign specific keywords and phrases to each and begin writing. If you're interested in learning the details of each, along with the next steps, I'd be happy to help! Good luck!

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Reviews

Justin is my mentor and go-to guy for almost all Marketing questions and best practices. He is extremely knowledge about Content and Social Media Marketing. Justin helps the team see the big picture and possibilities that may arise, both positively and negatively, so that we as a team can prepare accordingly. Justin offers support, encouragement and is understanding. It has been a pleasure to have him as someone to look up to and admire in my career and in the industry.

Ashley Nix Source: LinkedIn

I worked side by side with Justin for 2 and a half years building a lead generation program from scratch that now delivers over 10,000 qualified leads a year and millions of dollars in new business. Through this experience, I can confidently say that there is no aspect of inbound marketing that Justin hasn't encountered head on. He challenges the team and sticks to his values, which include transparency, hard work, and teamwork. His commitment to training and professional development for members of the organization was also unrivaled in my time at DigitalSherpa.

Justin would be a game changer for any company who takes inbound marketing seriously and is looking for a thought leader in the organization.

Christopher Vaughn Source: LinkedIn

Justin is an authoritative leader on the Content & Digital Marketing front. Working with Justin since 2013 on the DigitalSherpa marketing team has brought powerful lead generation solutions across all of our digital properties. One of Justin's best assets is the ideas he brings to the table during numerous marketing meetings. Justin is a go-to resource during the design and development phase of our web projects for input and lead generation.

Jonny Hawley Source: LinkedIn

Justin is a very skilled content manager, with impression staff management capabilities. Justin has a keen creative and analytical mind. He is multitask oriented, and has a strong and charismatic presence with in a group. Justin is great team member and leader, because of his fresh ideas and acceptance of collaboration. He is well respected and looked to as a leader with in our organization. I would refer him to anyone looking for a strong stable individual with a high skill level in SEO strategies and content management.

Marcus Eaton Source: LinkedIn

Justin is one of the hardest working members of the team. He contributes greatly, stays on task, and is very detail oriented. His customers love him and he is very knowledgeable on Social Media & SEO. Bringing Justin to the team was one of the best decisions for Digital Sherpa.

Stephanie Havlik Source: LinkedIn

July 18, 2009

To whom it may concern:

I am honored to recommend Justin Fishaw. I am a Marketing Consultant for Polk City Directories. I have worked with Justin since 2006 as a co-worker and as his employee.

Justin would be an excellent addition to any company. Justin’s integrity, passion and willingness to help his employees made his team one of the strongest in the history of the company. He was able to win over the team members that were acquired after a team merger in the process.

Justin is dedicated to his employees with his patience to help them “learn the ropes” and get them on pace quicker. His drive helped some to become better sales people.

I believe that Justin would be an excellent fit for your company. Justin is an outstanding supervisor and I would happily work with him again. If you have any further questions, feel free to contact me at (734) 674-1192 and I will be happy to answer them.

Sincerely,

Becky Krupa

Becky Krupa Source: LinkedIn

Justin is a great manager and can provide real results for any future employers. He has the experience and knowledge from being a top producer on the sales floor and the ability to lead and motivate his team to reach the unattainable.

Brian Alexander Source: LinkedIn

Member since February 2015