Founder of Grace DMV SEO (@gracedmvseo). Served in the military. Business consultant and advisor.
Understanding the hurdles that you need to overcome with mindset will help with branding. Once you've identified who you, you can serve those that want what you have. My goals here are to ensure that you are comfortable about the idea of business, making money, and that what you are doing as small business owners is a noble profession.
As a Adwords Certified Google partner I'm trained in the details of what makes Google tick. The tools and process that I use are white hat and overcome the natural hurdles of changing algorithms. They focus on the use of search engine optimization, social media, natural link building, citations and more. My focus is traffic driven, conversions is on you but know that you'll get plenty of opportunities to convert.