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Clarity

Jose Sierra

Miami/Fort Lauderdale Area

Small business entrepeneur, co-founder of Cane & Derby. Economist, industrial designer, graphic designer, product designer, user experience designer, designer designer, etc... and all the other hats I gotta wear. My primary focus has always been to create the best possible user experience - from print to web to product - and always innovate.

$1.00/min

Jose donates to DonorsChoose.org ($0.00)

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8 Reviews

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Product Design JavaScript Online Marketing User Experience User Interface Design Graphic Design CSS HTML User Interface Firearms

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User Interface Design

While at Motorola, led the WiG (Working Interface Group) team, specializing in interface design, user experience (UXP) analysis, and implementation.

Product Design

Product design using innovative principles and materials, such as thermoplastics, bamboo, etc. Last two companies specialized in uniquely designed products using unique materials.

Graphic Design

Spent many, many years as a line artist and graphic designer in print and web. Designed ads, marketing materials, websites, templates, and oh, so much more.

Answers 1
Reviews 8

Answers

Jose Sierra answered

How do I make a decision!?

Trust your designer as far as developing the aesthetic aspects and you seem pleased with the results you've received. So that's taken care of, at least for now.

I suggest trying to put together some focus groups. Front load by briefing one of the groups with information about the company, products, vision etc. I would also keep one focus group as "raw" and uninformed as possible just to get some insights on purely aesthetic aspects of the designs.

Be open to the results and be prepared to kick it all back to the designer and using the feedback.

It's not an easy process but it's an important one. This decision will set the tone of your business and affect market acceptance. Changing your brand identity and design can be tough once you've really built it up in a specific direction. Really studying the results of group can give you very high confidence that you've made the right choice.

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User Interface Design

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Reviews

i've had wonderful experiences working with Jose. Blending technical and artistic skills give him a unique perspective, and being able to communicate effectively on both sides makes him a rare find. He's able to forecast work accurately, and communicates directly instead of trying to tell me what he thinks i want to hear.
He is respectful, eager, and always has his sense of humor nearby. i look forward to working with Jose again.

Michael Koperwas Source: LinkedIn

I have used Jose Sierra's creative services, particularly graphic design, to build websites and have taken his consultation in layout and design of my marketing materials as a freelance-based employee in the film and television industry. He has a distinct creative style that is snappy and eye-catching. Furthermore, he works very fast and has always completed projects with me ahead of schedule. I would not hesitate to work with him again.

Rich E. Pedersen Source: LinkedIn

Jose is a very skilled, knowledgeable and detailed-oriented individual. He can be seen as an expert on a variety of things. I enjoyed working for him and became a much better web developer because of his guidance.

Travis Bennington Source: LinkedIn

Jose is the perfect person to work with if you like attention to detail, nothing escapes his radar, he understands the context in which design operates and helps identify opportunities for creative projects. He has a phenomenal sense for creative balance, his broad knowledge of design mgmt and web solutions/concepts have been invaluable.

Vanessa Perez Source: LinkedIn

I had the pleasure to work with Jose for approximately one year during my functions as a WebLogic/Unix admin at Motorola iDEN/Mobile Devices. An extremely detailed oriented professional, Jose had the ability to capture what users would want/need and realize those requirements in the implementation of interfaces.

There is another particular trait that I'd like to mention regarding Jose. During the layouts that occur in 2007, we lost our main Interwoven/Unix admin for our content management server. While this was not his domain nor responsibility, he rose to the challenge and personally helped me in ameliorating the impact of such loss to our users.

I cannot emphasize enough the mission critical help that he provided to our support and development team in general, and myself in particular. That is a level of professionalism and team playing dedication that needs to be noted among Jose's technical and personal skills.

Luis Espinal Source: LinkedIn

Jose has an incredible ability in working with clients to absorb the concept and manifest the idea into a reality. The human interface and flow work Jose has completed for my clients has set the benchmark in user experience as far as I am concerned.

As a top professional in his field he creates user experiences which evolve a design or concept into a higher value-add for the client. Jose would be an asset an any organization looking to push the envelope of creative innovation.

John W Robinson Source: LinkedIn

Jose brings to his work a level of creativity that is second to none. His work is a reflection of an engaged mind, one that solves not only the administrative details of a project, but also a deeper understanding of what is required, both for his clients, as well as end users and consumers. His design sense is impeccable, his technical expertise is formidable, and his interpersonal skills put him at the fore in any meeting, with a memorable charisma.

Jose can manage projects top to bottom, and, in my experience, has never failed to deliver. He deals with both clients and employees respectfully, and with great humor. He brings the best out of the people who work for him.

I would work with Jose with no hesitation, and recommend him as highly as I am able.

Harry Porudominsky Source: LinkedIn

I am delighted to give Jose a recommendation, he is a highly skilled web/interface designer who is always professional and detailed oriented. I've enjoyed working with him on many online/interactive projects.

Vanessa Perez Source: LinkedIn

Member since October 2012