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Jose Sierra

Miami/Fort Lauderdale Area

Small business entrepeneur, co-founder of Cane & Derby. Economist, industrial designer, graphic designer, product designer, user experience designer, designer designer, etc... and all the other hats I gotta wear. My primary focus has always been to create the best possible user experience - from print to web to product - and always innovate.

  • Reviews 8
  • Answers 1

i've had wonderful experiences working with Jose. Blending technical and artistic skills give him a unique perspective, and being able to communicate effectively on both sides makes him a rare find. He's able to forecast work accurately, and communicates directly instead of trying to tell me what he thinks i want to hear.
He is respectful, eager, and always has his sense of humor nearby. i look forward to working with Jose again.

Source: LinkedIn Michael Koperwas Oct 20, 2012

I have used Jose Sierra's creative services, particularly graphic design, to build websites and have taken his consultation in layout and design of my marketing materials as a freelance-based employee in the film and television industry. He has a distinct creative style that is snappy and eye-catching. Furthermore, he works very fast and has always completed projects with me ahead of schedule. I would not hesitate to work with him again.

Source: LinkedIn Rich E. Pedersen Oct 20, 2012

Jose is a very skilled, knowledgeable and detailed-oriented individual. He can be seen as an expert on a variety of things. I enjoyed working for him and became a much better web developer because of his guidance.

Source: LinkedIn Travis Bennington Oct 20, 2012

Jose is the perfect person to work with if you like attention to detail, nothing escapes his radar, he understands the context in which design operates and helps identify opportunities for creative projects. He has a phenomenal sense for creative balance, his broad knowledge of design mgmt and web solutions/concepts have been invaluable.

Source: LinkedIn Vanessa Perez Oct 20, 2012

I had the pleasure to work with Jose for approximately one year during my functions as a WebLogic/Unix admin at Motorola iDEN/Mobile Devices. An extremely detailed oriented professional, Jose had the ability to capture what users would want/need and realize those requirements in the implementation of interfaces.

There is another particular trait that I'd like to mention regarding Jose. During the layouts that occur in 2007, we lost our main Interwoven/Unix admin for our content management server. While this was not his domain nor responsibility, he rose to the challenge and personally helped me in ameliorating the impact of such loss to our users.

I cannot emphasize enough the mission critical help that he provided to our support and development team in general, and myself in particular. That is a level of professionalism and team playing dedication that needs to be noted among Jose's technical and personal skills.

Source: LinkedIn Luis Espinal Oct 20, 2012

Jose has an incredible ability in working with clients to absorb the concept and manifest the idea into a reality. The human interface and flow work Jose has completed for my clients has set the benchmark in user experience as far as I am concerned.

As a top professional in his field he creates user experiences which evolve a design or concept into a higher value-add for the client. Jose would be an asset an any organization looking to push the envelope of creative innovation.

Source: LinkedIn John W Robinson Oct 20, 2012

Jose brings to his work a level of creativity that is second to none. His work is a reflection of an engaged mind, one that solves not only the administrative details of a project, but also a deeper understanding of what is required, both for his clients, as well as end users and consumers. His design sense is impeccable, his technical expertise is formidable, and his interpersonal skills put him at the fore in any meeting, with a memorable charisma.

Jose can manage projects top to bottom, and, in my experience, has never failed to deliver. He deals with both clients and employees respectfully, and with great humor. He brings the best out of the people who work for him.

I would work with Jose with no hesitation, and recommend him as highly as I am able.

Source: LinkedIn Harry Porudominsky Oct 20, 2012

I am delighted to give Jose a recommendation, he is a highly skilled web/interface designer who is always professional and detailed oriented. I've enjoyed working with him on many online/interactive projects.

Source: LinkedIn Vanessa Perez Oct 20, 2012
Jose Sierra answered:

Trust your designer as far as developing the aesthetic aspects and you seem pleased with the results you've received. So that's taken care of, at least for now.

I suggest trying to put together some focus groups. Front load by briefing one of the groups with information about the company, products, vision etc. I would also keep one focus group as "raw" and uninformed as possible just to get some insights on purely aesthetic aspects of the designs.

Be open to the results and be prepared to kick it all back to the designer and using the feedback.

It's not an easy process but it's an important one. This decision will set the tone of your business and affect market acceptance. Changing your brand identity and design can be tough once you've really built it up in a specific direction. Really studying the results of group can give you very high confidence that you've made the right choice.

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