• Competitive Analysis Consultant: Led competitive positioning workstream for luxury consumer brand through primary research, industry and competitive analysis, and insights synthesis. Led workstream on California market entry for K-12 EdTech product.
• Marketing Manager: Managed cross-functional teams to develop marketing creative and to redesign card package for co-brand product, leading to 88% YoY growth in load volume. Managed retail partnerships independently, increased Customer Lifetime Value by 94%, and conducted financial analysis for leadership contract review, leading to renewal of co-brand contract. Managed marketing site for co-brand product with major retailer
• Brand Manager: Developed and executed marketing and partnerships strategies for women’s multimedia storytelling platform.
• Account Executive: Managed internal execution teams, media relationships, and Account Executive for $12M campaign launch for ExxonMobil. Selected as one of 50 Omnicom Emerging Stars, to work on marketing consulting competition for McDonalds.
