UX Expert Helping Startups Turn Complex Ideas Into Clear, Scalable Products.
I’m a hands-on Senior Product Designer and UX Architect with 20+ years of experience turning complex, ambiguous problems into clear, intuitive digital experiences. I bridge strategy and craft seamlessly—helping teams move faster, reduce friction, and ship with confidence.
My work spans SaaS, healthcare, fintech, AI-driven products, e-commerce, enterprise platforms, mobile apps, and hardware/kiosk interfaces. I thrive in environments where I can partner closely with product and engineering, explore deeply, iterate quickly, and deliver solutions that balance business goals, usability, and high-quality visual design. As a calm, senior builder, I stay hands-on with modern tools and workflows: Figma, design systems, high-fidelity prototyping (Principle/ProtoPie), mobile and responsive UI, accessibility (WCAG), and complex enterprise interaction patterns. I’m equally comfortable shaping UX strategy, mapping workflows, or building polished UI that scales.
What I’m best at: simplifying complexity; aligning product, engineering, and stakeholders; and designing experiences that feel natural—even when the underlying systems are anything but.
