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Pricing, Monetisation and Business Models
Created 9 years ago in Sales & Marketing / Other

Internationally recognised and experienced, my passion for optimal pricing strategies ensures that, on average, I achieve at least a 20.9% revenue uplift for companies I work with.
My career has been a journey through the most commonly used pricing methodologies: the secretive pricing in the oil industry, cost-plus pricing in catering & consumer packaged goods, revenue / yield management in aviation, travel & tourism, and dynamic pricing in internet cafes on the High Streets of the EU and USA.
Today, I primarily develop value-based pricing and monetisation strategies for companies that recognise that its not what I know about pricing in their industry that counts: its what I know about pricing in so may other industries that helps make my work with them more profitable.
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Jon Manning
Worldwide, from Melbourne, AU
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I'm an Australian-based, internationally experienced, advisor on pricing, monetization and business models. I have a full time gig in the tech industry (SaaS) and I help start-ups and entrepreneurs with their pricing strategy. My areas of specialization are the pricing of services, rather than goods. I price technology, software, subscriptions, SaaS, travel and accommodation, advertising...stuff like that. I've also done my own start-up, and I'm the author of the most ridiculously titled pricing book of all time "Overcoming Floccinaucinihilipilification: Valuing & Monetizing Products and Services". Fancy a chat? Let me know your specific pricing challenges and questions when booking a call. I look forward to helping your soon.
Reviews (9)
If you want assistance in ANY form of pricing situation then Jon is your man. He knows the pricing world from top to bottom and is very good at pulling at the strings of your product to understand where the value lies for your customer. Every ask yourself "I don't know how to price this?" then Jon is who you should call.
Source: LinkedIn Sean Callanan Nov 10, 2013Jon presented an informative webinar to members of the ACCA SME & SMP group, about pricing. The presentation was well received by attendees and Jon was able to answer all of our questions. We all learnt something.
Source: LinkedIn Heather Smith Nov 10, 2013As the host of "Making Busiess and Sales Work" podcast I get experts to discuss issues that impact and educate small business operators. When it came to the topic of pricing I approaced Jon and was lucky to get him as an expert on the topic of pricing. I can not recommend Jon highly enough.
Source: LinkedIn Craig Griffiths Nov 10, 2013Jon has spoken at the Churchill Club on a variety of occasions over the last couple of years. I have found him to have a fine mind, and one of the few people in Australia that has any real grasp of business model innovation. I can always rely on Jon for a global perspective on pricing and revenue models, balanced with some quality execution level advice. On top of that I enjoy his company and the wide ranging conversations we have.
Source: LinkedIn Brendan Lewis Nov 10, 2013Jon's technical capability is a clear asset in rolling out a successful pricing strategy. However, it is clear that his understanding of the behavioural changes required to execute that strategy are of most value.
During a high profile business intelligence project at REA, Jon provided critical advice and input to the project team that proved vital in the projects success.
Source: LinkedIn Damian Smith Nov 10, 2013Jon provided specialist pricing consultancy as we launched a new business. His strategic viewpoint, combined with years of real experience and pragmatism, enabled him to help us define a market-entry strategy combining pricing with other elements of the marketing mix that had immediate results. Jon challenged our thinking and brought insights from other market sectors that had strong applicability in our market. I have recommended Jon to other business contacts and would be happy to do so again.
Source: LinkedIn private private Nov 10, 2013I found Jon's perspective on pricing and consumer behaviours refreshingly different. Jon and his company look and study the impact of pricing especially in the internet age where consumers are more knowledgeable and companies have new tools at their disposal, such as dynamic pricing. Jon himself is extremely adept at working with these new media - him and I forged a virtual relationship over the internet that led to collaborative research project. When I eventually met Jon I found him to be as friendly and professional as he was in the virtual world. A great guy to work with who will bring competitive insights and advantages to your business.
Source: LinkedIn Alan Cooper Nov 10, 2013Supportive and considered is Jon’s approach to Pricing. He is able to translate his deeply technical knowledge base into understandable concepts and great results. I would only hesitate in recommending Jon on the basis that you might get him to work for you when I want him.
Source: LinkedIn Tom Hurst Nov 10, 2013Jon is one of the most rounded pricing professionals I have had the good fortune to meet. We have known each other for 8 years, during that time he has always offered constructive and practical directions for our client work together.
Jon is flexible and extremely easy to work with. He has high standards, is unfailingly courteous and objective and invariably adds value for his clients.
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