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Clarity

Jonathan Crawford

Kansas City, MO

Jonathan is an entrepreneur, designer, engineer, and startup mentor with over 15 years of experience in the tech industry. He founded Storenvy.com in 2009, raised $7M from top VC investors, and built a community of over 100k merchants before selling the company in 2016. Jonathan has worked with several venture-backed companies, including MUD\WTR, Myagi, Canal, MESA, and Grüvi, where he led product development, data analytics, and customer retention efforts.

Jonathan mentors and consults with startups around the world on platforms/marketplaces, product management, data insights, branding, UX, and strategy. He specializes in helping early-stage founders understand their businesses, defining key markers for product-market fit, organizing and leveraging data, and creating strategic growth plans.

$2.50/min

122

122 Calls

53 Reviews

32 minutes
Avg. call

Product Fundraising Marketplaces eCommerce Product Management Business Strategy Analytics Online Marketplace KPI Dashboards Pitch Development

Call me to talk about

How to Raise Your First Seed Round

I was a Silicon Valley outsider and raised $1.5m from top-tier investors with zero employees and went on to raise $5m more before selling the company in 2016. Learn my tried & true methods that I developed over the past 7 years in the SF tech scene. Pitch deck development, managing the fundraising process, creating a sense of momentum and how to know when you're ready to start raising.

I understand how investors think. I help companies build pitches with compelling narratives and zero fluff to get you the Yes.

http://techcrunch.com/2013/02/12/storenvy-goes-from-getting-kicked-out-of-yc-to-raising-a-5m-round/

User Empathy-Driven Product & UX Design

Great products are built by people who really understand the problem they solve in people's lives. I mentor startups and enterprise companies on branding, UX, product and more through the lens of real people who have real feelings and needs. As a designer, product manager, engineer and former CEO, I have a unique ability to empathize with users, founders and investors alike.

Product Leadership

I have helped 200+ companies with Product, UX, Jobs-to-be-done, customer lifecycle, engagement, retention and more.

Much of my experience draws from being the CEO + Head of Product for Storenvy which attracted over 100,000 merchants and millions of customers before being sold to Alibaba.

http://www.storenvy.com

Becoming a Data-Driven Startup Operator

I help early-stage founders understand their businesses and achieve growth through data-driven insights and strategic planning. I’ve conceived and built dashboards and analytics systems for many startups, enabling them to leverage their data effectively. By distilling complex challenges to First Principles and defining key markers for product-market fit, I provide actionable insights and strategic guidance.

On our calls, I will help you identify the key metrics and data points your startup should track, outline the essential dashboards you need, and create a tailored analytics tracking plan. Whether you’re looking to organize scattered data or derive strategic insights, my expertise will drive your business success.

Hacks for Building an Online Marketplace

Building an online marketplace can be overwhelming. The all-important Chicken & Egg problem can be tough to crack. Learn from my 7 years of building Storenvy into over 100,000 sellers and millions of customers. Hacking supply and demand generation, quality control, which metrics to focus and much more.

I help marketplaces save months or years by avoiding common pitfalls and strategically planning in the short-term for what can become big problems later.

Answers 1
Reviews 53

Answers

Jonathan Crawford answered

What are the options for someone to secure pre-seed funding of $50,000?

In my experience, $50,000 only makes sense coming from friends & family. You'll burn through the cash quickly and likely won't reach a meaningful business inflection while spending that $50k. If you're just trying to get a prototype built, most angels and even accelerators will tell you to come back when you have something real and a few users/customers.

In short, they should figure out how to build it themselves or get some friends & family to pitch in to pay for the prototype to be built.

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Fundraising

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Reviews

Great call and insights. Jonathan knows his stuff. He also know how to ask the right questions which is a sign that he is passionate about helping you out:)

Ryan Jacobs Source: Clarity

Jonathan is extremely smart & had some really gold advice I hope to have more calls with him !

Ben Gleibs Source: Clarity

Thanks for your time Jonathan!

Nick Moen Source: Clarity

Amazing! Jonathan is an excellent advisor and he has a wealth of knowledge and experience to share with entrepreneurs. I highly recommend him and will continue to work with him

Ella M Source: Clarity

Jonathan gave me several great ideas and actionable input when we discussed online marketplace strategy and opportunities to break out of a recent flattening in our growth trajectory. He is a wealth of knowledge in the online marketplace sphere and a pleasure to speak with.

Michael Judkins Source: Clarity

Gave me exactly the advice that made me realize what I need to change to get results!

Shamiro Anita Source: Clarity

Great call with Jonathan!!

Pete T Source: Clarity

Had a great call with Jonathan. He listened patiently and shared generously.

Sandeep Banga Source: Clarity

Jonathan answered all my questions and raised some good ones we need to answer for ourselves. Definitely worth it.

Dejan Murko Source: Clarity

Great call with Jonathan. We came out with several things to think about.

Sandeep Banga Source: Clarity

Jonathan is a rock star. Just amazing perspective. Definitely recommend. Thank you, Jonathan!

Rodrigo Carvalho Source: Clarity

Member since January 2012