BUSINESS CASE: Better IoT Business Cases Drive Better Sales Results

Created 9 years ago in Sales & Marketing / Sales & Lead Generation

Great ideas need great engineering and business analysis.

But how does the semantic and engineering content of your service or product help you sell?

You have great ideas. And you've worked hard to productize those ideas.

But do you have great business cases? Business cases that channels can really buy into too?

And that your direct sales people can use to help close deal after deal?

I specialize in turning hopes and dreams into tangible, believable value props.

Your IoT offering is based on technology, sensors, math, logistics and more -- but that great technology is usually a long way from customer value! So how can we link them together?

Let's work to understand customer needs and how your technology, even disruptive technology, can contribute to customer value streams. Through this process, I draw on my experience selling pioneering technology products and in developing innovative technology sales programs. And from my original background in market research and technology sales, I can also do efficient customer interviews and analysis.

We will rapidly create a suite of message building blocks that can be configured into a whole array of great sales and marketing tools. You sales teams will be excited to go to market armed with a compelling statement of customer value.

Great tools, great sales momentum for field or ultra-efficient inside sales.

Don't hide your light!

Call me today. I'd even love to participate in sales calls too.
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The picture shown here is a real-world business case used in one of my Interop presentations.