Setting the Right Goals and KPI Metrics for Your Tech Startup

Created 6 years ago in Product & Design / Metrics & Analytics

Is your company getting better at what it does every month? Sure, your total sales are going up, but are you maximizing your effect on the levers that truly make a difference in your business? Even many of the highly qualified marketers and product leaders I speak to do not understand how to set the right goals and KPIs (key performance indicators) for their product or marketing funnel.

Setting the right metric goals WILL BE the difference in how your company turns out. If you are optimizing simply for driving more leads but do not understand how to monitor the health of your lead channels, your sales could slip before you ever even know what happened. If you are not tackling the most pivotal areas of your product in order to improve its results and make your users love it, you are wasting precious time and resources.

I can help you think through your product or marketing and sales pipelines and understand the metrics that are really going to move the needle for your business. We can discuss your analytics needs and what you can do to make sure that you are tracking the right stats, and focusing where it truly counts, so that you are getting to where you need to be in the fastest route possible. Because in startups, the clock is ticking and focusing on the right things is the difference between winning and shutting the whole thing down.