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Clarity

Jodi Dean

Fort Wayne, IN

Passions: Education, Business Development, Nonprofit Management.
Skills: Fund Development, Content Development, Social Media Management, Business Design

$1.67/min

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Crowdfunding Fundraising Marketing Strategy Content Marketing Education Management Consulting Content Strategy Grant Writing Entrepreneurship Education

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Fund Development

I have worked with schools on developing crowdfunding programs to reach parents, grandparents, and alumni.

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Answers

Jodi Dean answered

What are the most effective ways to reach affluent parents (with college age children) on-line?

I consult for private, independent, and faith-based schools. The majority of affluent parents have access to independent schools, where students are given an extreme amount of college and career guidance in middle and high schools. I would be cautious of your practice - as most of the young people already have their careers chosen by 9th grade. On the flip side, private college consultants may be able to assist you in your reach for parents.

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Career Advising

Career Counseling

Career Services

Jodi Dean answered

Besides driving traffic to a lead magnet, what are some ways to generate leads for creative agencies?

Don't forget old-fashioned networking. Attend a business networking group, preferable one that charges a considerable fee as a guest of a member, and get introduced to other business leaders. I have a contact who freelances, and she obtains leads via this method.

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Marketing Strategy

Online Marketing

Online Lead Generation

Jodi Dean answered

I want to sell to a specific niche. How do I attract a community and keep them coming back?

Create a marketing strategy that provides a strong ability to retain clientele loving your mindset. Social media, e-mail newsletters, etc. are a wise move. Don't seek out instant success, it will be a slow drip.

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Community Building

Marketing Strategy

Jodi Dean answered

I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?

Word-of-mouth! If you can get your clients to tell others about your services, you will win. Social media, advertising, and buzz are good ways to spread word about your salon, but buzz stands out.

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Marketing Strategy

Jodi Dean answered

At the beginning of a start-up what's good to know and what useless to know?

Instead of marketing, study design thinking. Most business plans want market demographics, while design thinking requires empathy and listening to the test market. I am using design thinking to drive my newest startup, and I believe I will excel, because I have listened to people - not collected data.

Feel free to connect with me and chat.

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Startup Consulting

Startups

Marketing Strategy

Reviews

Member since December 2016