Conversion copywriter promoting non-scuzzy writing that sells. Copy Hackers and Airstory. Speaker @ CTA Conf, Microconf, Business of Software, Copyblogger Rainmaker. Canadian do-gooder.
10 year copywriting veteran with clients including Crazy Egg, Quick Sprout, blinkbox books by Tesco, Positive Parenting Solutions, Indochino. Purveyor of hybrid sales pages and lover of drip campaigns. Combine palatable web styling with old-school direct response copywriting to boost trial starts and conversions for SaaS in particular. You're not selling your prospects a product - you're selling them a better, happier version of themselves.
