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Clarity

Joseph Hughes

I help builders and contractors attract more of their ideal clients and projects to grow their business. #1 Goal is getting my clients get to the point where they pick the projects they work on, where their market is seeking them out.

Consultant specializing in strategy and marketing for builders, contractors, and related service businesses in the construction industry. Former Construction Firm Executive.

If you’re almost (but not quite) satisfied with where your business is, and can’t figure out what’s missing, I can help you.

$1.00/min

Joseph donates to charity: water ($0.00)

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Digital Marketing Email Marketing Web development Online Marketing Strategy Marketing Strategy Web Design Strategic Planning Strategic Consulting Business Growth Strategies Strategic Thinking

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Converting Leads to Clients and Projects

Converting less than 50% of your leads into actual paying clients and projects? You have a lot of room for improvement. Most contracting businesses don't need more new leads - they just need to do a better job of nurturing the leads they already have.

What does this mean? In a service-based business like construction, you're almost always competing with a handful of other companies offering the same exact thing that you are. How you differentiate yourself, how you represent your company, and how you build trust with your prospect makes a huge difference in the projects that you are awarded.

Improving your lead-conversion process is one of the simplest things you can do to literally double your revenue within the next year.

On our call, we will walk through a step-by-step plan that you can implement starting immediately to convert more of your prospects into delighted clients.

Getting Leads for Your Business

I know how frustrating it can be to ride that roller coaster…busy one month, then anxious the next month because you don’t know where that next project is coming from. I also know how confusing it is when you see a couple of your competitors always getting the good jobs, right?

The thing is, If you’re not focused on income generating activity on a weekly basis, your income is always going to be very sporadic.

The solution to that problem is building a machine that generates ideal opportunities for you and your business on a consistent basis.

Together, we'll identify where you currently are (current situation), where you want to go (ideal situation), and 2-3 pieces of the puzzle to help you close the gap between ideal and current.

At the end of the call, you will walk away with actionable tips for generating new business and finally getting off that roller coaster.

Positioning Your Business as the Market Leader

What if your business were so irresistible that your target market lined up to work with you? It's not easy, but it's possible. By positioning yourself as the prize in your local or niche market, you will eventually have more opportunities than you can handle. You will be in the coveted position of saying on to non-ideal projects and online taking on the ones that you want.

On our call, by analyzing your current messaging and marketing strategies, we will pick out 2-3 strategies that you can implement to start positioning yourself as the prize in your market. I will also help you set time-specific goals, complete with milestones, to achieve your new status.

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Member since February 2014