The World's Most Handsome Social Media & Content Marketing Strategist, Keynote Speaker, host of Shareable, and Suspected Masked Crime-Fighting Vigilante.
Your job as a social media advertiser is to find, convince and convert your ideal prospective customer. While anyone can place an ad on social media, not everyone stays up to date on the latest changes, cost controls and best practices. Understanding the power of a penny can be difference between leveraging or wasting your advertising budget, and through the use of a dynamic multi-campaign social advertising strategy, you can avoid all of the mistakes that your competitors are making.
With more than a decade of sales from small companies, to multi-billion dollar international enterprises, I can guide you from start to revenue growth.
Sales is about much more than having a good product/service at the right price. In fact, sometimes the right price isn't even the right price. Sales is about identifying someone's needs and being able to properly position yourself as the ideal solution...not just a solution.
It is crucial that you learn and understand how human beings make decisions, how we receive and process information, and how we go about the sales process in the age of the internet.
For the last 10 years I've been designing social media strategies for business for clients of all sizes ranging from local mom and pop businesses, to funded startups, all the way up to billion dollar multinational companies.
I've pioneered a number of unique frameworks to help my clients deeply understand the mechanics hiding in plain sight that drive the social web.
Beyond the strategy, I have a track record of showing my clients the most effective ways to leverage their teams and their tools to save time and maximize their returns.
I believe it is possible to create an environment where the leader is trusted, and where fear is replaced with respect. The leader of such an organization will be appreciated, respected and loved by his/her team, breeding intense loyalty and grit.
This leader does not succumb to the pitfalls of the extremes. They do not cause their team to worry constantly and panic whenever something goes wrong, nor do they find themselves in a situation where they have no power and their employees and teammates fail to respect them.
Furthermore, unlike the general topic of leadership, this framework is NOT amoral. Quite the contrary, this leadership paradigm is entirely dependent on you doing the “right” thing, time and time again, even when presented with the opportunity to take an easier or more profitable route. I’m defining the “right” thing in a utilitarian context of maximizing happiness and well being for all parties, as well as achieving the best results over time.
Have you ever sat through one of those presentations where someone just reads their Powerpoint slides? Have you ever stood in front of people and watched their attention drift away to their phone or staring off into space?
Learn how to craft an overarching narrative. Understand the difference between keynotes, presentations, and workshops. Learn how to control attention, add humor, and own the stage.
Whether you're a first time speaker or someone looking to get to the next level and speak in front of a larger audience, I can help you develop and hone your skills to rock the crowd and own the pitch.
There was competition in the microblogging space and there still is, Twitter just had the "it" factor. People adopted it instead of other services. Developers adopted it instead of other services. The search features were better.
They just had the right mix of factors to beat everyone else.
I was a strong advocate for Jeff Gibbard joining Gap International Jeff possesses a quick mind, good hearted sense of curiosity and innovation which is a great contribution to any team. However, when you include those traits with Jeff's Web 2.0, social networking, and software expertise, you have an undeniable asset to lead a company to the forefront of technology. It is a refreshing pleasure to work with Jeff Gibbard.
Jeff has spoken at a number of GSMI's Social Media Strategies Summits and is a true pleasure to work with. He is a versatile and charismatic speaker that is able to put together insightful presentations and workshops on multiple social media strategy and social business topics. I look forward to having him speak at many more of our events.
I attended a presentation that Jeff gave on social media. In that one hour, I learned more from Jeff than I did at a three day national industry conference. In addition to being an engaging speaker, Jeff presented information that was easy to understand, insightful and practical. In my 20 year career, Jeff presentation was one of the best I attended.
If you haven't had the experience of hearing Jeff speak, stop what you're doing right now and hire him. He is a talented strategic thinker and a thought-provoking speaker. What makes Jeff so unique is that he doesn't just speak about social media, he actually moves his audience to action to engage in social business. Jeff is smart, intuitive, hands-on, and passionate about connecting with customers in ways that make sense for each business. Jeff will make your audience think differently about social media.
Jeff is a talented and thoughtful business executive who is artful in creating amazing customer experiences through communication. His ability to strategically assimilate all segments of the business process and lead a complex social media initiative that inspires both consumers and internal workforce constituents is commendable. His strength is in ability to dissect complex situations and create a clear, precise strategic approach to make what may look impossible possible! Jeff’s professional and enthusiastic demeanor has clients and professional relationships feel individually valued and important. He takes the time to fully learn about a customer’s business and is a true advocate for their success. Jeff’s experience in business operations fortifies his ability to offer sound business recommendations and solutions.This thoughtful leadership capability has individuals and organizations view him as a trusted advisor whom they want to repeatedly do business with. His passionate thought leadership is guided by a foundation of integrity, humility and generosity.
It's hard to say what you're going to find on twitter and Jeff certainly took a chance on me. In February of 2012, he asked the twitterverse if anyone would be interested in doing some freelance data entry in the Philadelphia area. I was lucky enough to see the tweet and have been forever grateful for the moment in time.
Jeff's guidance of True Voice Media is what immediately attracted me to him and his company. Never before had I met someone so passionate about solving real business issues through social communication technologies. He's taught me a great deal but has taught many clients even more than they could've ever asked. Each time Jeff speaks with anyone, it is his goal to understand their plights, passion, and promise so as to address all three properly.
Never have I seen someone who dedicates so much time to his craft and still has the energy for every side project I bring his way. He's allowed me to start the Social Echoes Podcast with the company blessing and has opened up the doors for so many others in Philadelphia the chance to experience the good fortune he has stumbled upon. Working with Jeff has been a thrilling treat and his clients & colleagues, past & present always agree with that statement. Jeff's the guy you want on your team; always.
Don’t let his affable, easygoing nature fool you. Jeff Gibbard is a serious marketing strategist. He has a keen eye for opportunities you've missed - some so straightforward you want to smack your forehead at the brilliance in simplicity. It's not that he focuses on things that are easy - actually, one of the things I value most about Jeff is his ability to take complex ideas and depict them visually, powerfully and clearly.
Jeff puts his extraordinary creativity to good use by developing implementable and ROI measurable ideas. He's an excellent researcher - many times comes to a project with examples he's found in other places to deconstruct in brainstorming session. I never hesitate to put Jeff on a project or in front of a client - I'm confident that he'll put the right strategy in place to meet the business goals and charm the room at the same time.
Jeff combines unparalleled collective knowledge of the social media space and marketing arena with an uncanny ability to bring businesses into this new age. We live in a changing, evolving internet marketing world. Jeff recommends and educated clients on strategies that help them compete and speak directly with their target audience through new media. I've worked with Jeff multiple times to build strategies for my clients, and he provides tremendous value to each and every one, driving as many results as the client will enable themselves to achieve. I plan to hire Jeff for each client that I believe will benefit from learning and executing on his strategic insight for many years to come.
Jeff was a pleasure to work with. He is very patient and explains things in detail. I've dealt with several people over the years and Jeff is, hands down, the most professional and effective in his line of work. He really gave me the boost I needed. I would highly recommended him.
Jeff is the real deal. He’s interested not in telling you what to do, but in exploring WITH you what makes most sense for your business. In a sea of social media “specialists” Jeff brings creativity, brains, and approachability. He thinks big-really big--yet at the same time is able to channel his ideas and enthusiasm to appropriate social media solutions. Jeff lives to exceed client expectations, even with the high bar he already sets for himself, and is a pure joy to work with.