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Clarity

Jeff Gibbard

Greater Philadelphia Area

Founder, The Superhero Institute. World's Most Handsome Strategist, Keynote Speaker. Author: The Lovable Leader. Host of the Shareable Podcast.

$5.00/min

Jeff donates to Pathways to Housing PA | Housing First Ends Homelessness ($191.49)

8 Calls

25 Reviews

28 minutes
Avg. call

Entrepreneurship Social Media Social Media Marketing Leadership Facebook Advertising Social Media Strategy Company Culture Team Leadership Leadership Development Pitch Development

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Pitching and Presentation Skills

Have you ever sat through one of those presentations where someone just reads their Powerpoint slides? Have you ever stood in front of people and watched their attention drift away to their phone or staring off into space?

Whether you are pitching investors, trying to land a new client, or just trying to craft a better presentation, learning how to craft an overarching narrative can make all of the difference.

Learn how to create tension, control attention, captivate imaginations.

Whether it's your first time or you need help stepping up to a higher stakes pitch, I can help you develop your pitch, own the room, and land the deal.

Leadership Consulting & Coaching for Executives and New Managers

We need extraordinary leaders now more than ever yet new managers and leaders rarely get the guidance they need to thrive.

Despite what 𝑡ℎ𝑒𝑦 might have you think, business is not about money, it's ultimately about people.

How you treat people matters. That's true whether it's customers or co-workers. For too long, we've been operating under the misconception that great leadership is about command, control, and dominance. That outdated model has shown it's limitations. It's time to move past it. There is a better way.

Great leaders need to know how to lead people, and it boils down to care, trust, and safety. Building a great team doesn't require an iron fist, it requires leaders who are willing to sit down, on the same side of the table, to work toward a better, more inspired future.

I can help you with goal setting, strategy, communication, conflict resolution, leadership self-care, and more.

Become the leader you wish you could work for.

ADHD Productivity

For those with ADHD that need to be more productive, capture their amazing ideas, and move forward with important work, but can't find a system that works for their brain, I can help. I have ADHD and I am a highly organized, productive, and systematized.

I can help you:
🚀 manage your tasks and their time
🚀 create, manage and scale note-taking and knowledge management
🚀 organize and automate to streamline email and file management

👀 Stop getting lost amidst the clutter and spending more time managing the system than getting things done.

👀 Stop losing information and start building your extended memory. We need a system built for speed.

👀 Build a system that keeps itself in order.

Podcasting Strategy, Production, & Monetization

Have you ever dreamed of starting a podcast?

There are so many reasons to do it, and now might be the perfect time.

Are you looking to monetize the show? What's your plan?
Are you looking to meet amazing people and build a personal brand? Where do you plan to start?

As the founder of the Shareable podcast network (Shareable.fm) and a podcaster since 2013, I know a thing or two about the technology, the business and the industry of podcasting.

If you've ever considered starting a podcast, we should talk.

Brand Strategy & Messaging Architecture

A Brand is far more than logos, fonts, and colors. A Brand needs to consider both customers and employees with a consistent message that reveals the company's reason for existing.

Good Brands are remembered.
Great Brands capture a position in the market.
Heroic Brands stand for something extraordinary, and captivate the hearts and minds of everyone who buys from them and works for them.

Brand strategy and messaging are among the most important things a company can do. It informs everything a company does from how and where it choose to market, to how it formats invoices and answers the phone.

I can help you navigate the entire Brand Strategy process.

Answers 9
Reviews 25

Answers

Jeff Gibbard answered

How was Twitter able to become a leading company without attracting serious competition. It seems their service could have been copied easily.

There was competition in the microblogging space and there still is, Twitter just had the "it" factor. People adopted it instead of other services. Developers adopted it instead of other services. The search features were better.

They just had the right mix of factors to beat everyone else.

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Entrepreneurship

Strategy

Competitive Strategies

Jeff Gibbard answered

How to make 100% more customers in 3 months?

I'll give you some generalized advice from what you've provided but first I need to explain some of the reasons why this is tough for anyone to answer...

First, without knowing how many customers you already have it's tough to strategize a 100% increase. If you have 1 customer, it's different than 100,000.

Second, we need to know how long it took you to acquire the customers you have. A 100% increase could be substantial and if it took you 5 years to get 50,000 clients,
it's unlikely that you'll get another 50,000 in 3 months.

Third, without knowing what you are spending on SEO, Adwords and remarketing and subsequently what you're able to spend additionally, it's difficult to advise you. For instance, if you have a $1,000/mo ad budget I might advise one thing, whereas if you have millions of dollars to spend, I might advise something else.

Fourth, and finally, for now, without knowing your current and target CPA (Cost Per Acquisition), it's difficult to advise you on what new strategies or tactics to introduce.

All that said, I'd start by running a test remarketing campaign across every social channel that allows it. This will mirror your adwords retargeting efforts by re-engaging people who are you've already had an interaction with. IT should make your SEO and PPC efforts more effective.

Next, I'd make sure you truly understand the reasons why your current clients chose you and ensure that your marketing message reflects those attributes.

After that, I'd create some awareness advertising campaigns on social media, with the client-informed marketing positioning, targeted toward a lookalike audience of your current customers. Upload an email list of current customers and create a lookalike audience. Show them videos introducing yourself and then run a remarketing campaign to video viewers.

Finally, a highly targeted direct outreach campaign on Linkedin featuring case studies of the value you bring to your existing clients is never a bad way to work on bringing in new sales.

Let me know if you'd like to discuss this further on Clarity.

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Marketing Strategy

B2B Marketing Strategy

B2B Lead Generation

Jeff Gibbard answered

Is it possible to sell t-shirts successfully without a payment method, but only utilizing Instagram direct messages only?

Of course you COULD, but it's not likely unless you can overcome a number of people's hesitations.

First, the question of "is this person/store reputable or a scam?"

It's difficult to prove you are a real business without a website or something to establish trust with the prospective buyer. You'll need testimonials, a substantial following, or other forms of social proof.

Next, you have to make sure people feel comfortable sending you money. What is the guarantee that you won't just keep it? Once money comes out of your Cash app or Venmo, it's not coming back. When I order something from Amazon, I know that I can talk to a customer service rep in the event that ANYTHING goes wrong. What assurances are you giving people on Instagram that you can offer a comparable experience?

In the end, you're probably making things more difficult for yourself. Use Instagram to promote your products, use the DMs to drive them to a payment portal or store, especially if it is one that is familiar and trustworthy. Consider using any of the existing custom t-shirt and product selling platforms out there.

Let me know if you'd like to discuss this further on Clarity.

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Entrepreneurship

Selling

Jeff Gibbard answered

How to find and convince influencers within your industry verticals to lend their names as advisors in return of some benefits?

There are two parts to your question: finding and convincing.

Finding influencers within your industry verticals should not be difficult as there are numerous influencer search engines as one method.

To start, try:
https://intellifluence.com/
https://thecirqle.com/
https://influencity.com/en/search

The second method is manual research. That is a whole topic on its own.

The more important part is the convincing. You can find and reach out to as many people as you'd like but if no one engages with you and takes you up on the offer, then it's a waste of time.

The important thing to understand is that this is no different than any other marketing or sales situation. Influencers are simply people with influence. If you were trying to get them to do anything their motivations will likely be the same as any other human being: value (monetary or otherwise) or status.

Figure out what is important to them and you're halfway there. Understand how they typically engage with brands. Do your homework and be prepared to ask them about the value they can bring to you.

Let me know if you'd like to discuss this further on Clarity.

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Advisory Boards

Founder

Board of Directors

Jeff Gibbard answered

What are some social media strategies for Naver?

Let me start off by saying that I have never used Naver. However, after more than a decade of using every new social media bright shiny object that has come out, I can tell you with a high degree of certainty that virtually all social media strategies are the roughly the same.

After some brief research on the features available on Naver it appears as though it is a combination of search engine, Q&A, and private messaging. There maybe other features but the point remains the same there are functionally five strategies for social media that work across every platform.

1. Create Content. Amplify with ads.
2. Engage people directly
3. Reach new audiences through intermediaries
4. Analyze your data to make better business decisions
5. Use social media as a (mostly) qualitative research tool for marketing and sales decision making

Hacks are short-lived and unpredictable. However, understand that the best hacks rely on the ability to provide a combination of attention, affinity (likability) and value (information, entertainment or infotainment). There's value in that understanding because those three elements are the primary factors in your ability to success beyond average results.

At the end of the day, every platform is made up of people interacting with other people and include a mix of 5 available activities: Listening, Content, Engagement, Promotion, Measurement.

More on that here: https://jeffgibbard.com/elements-of-social-media/

Let me know if you'd like to discuss this further on Clarity.

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Social Media Marketing

Asia

Social Media Strategist

Jeff Gibbard answered

What is LinkedIn Outreach and how can I get started towards making a freelance career out of it?

I would encourage you to think about outreach more broadly than just LinkedIn. While LinkedIn is a great place to find potential customers (sales) and new team members (recruiting).

Many busy professionals require the help of a virtual assistant, or junior team member to help with their outreach efforts. You can make a career out of it if you can master the process, price it appropriately, and provide results in excess of the investment your client makes.

Specific to LinkedIn, this means being able to identify people who fit the description of your clients target market for new sales or team members. It then would become your job to send the initial communications and requisite follow-up messages to either setup an in-person meeting, product demo, or any other objective that your client has.

Simply put, your job would be to expertly handle the manual and emotional labor of finding someone, connecting with them, and achieving an objective with that them on behalf of your client.

Let me know if you'd like to discuss this further on Clarity.

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Linkedin for Business

Consulting

Jeff Gibbard answered

How should I prepare for a meeting with a potential investor?

This might be my favorite topic to advise on outside of Leadership.

Meetings with investors can be a nerve-racking experience. In advance of any important meeting, the most important thing is that you mentally prepare yourself so you can be ready to present yourself and your idea confidently and effectively.

Success in any patch is often less about the information and more about persuasion. Many great ideas have not been funded simply because the pitch was terrible. Many awful ideas have been funded simply because the pitch was outstanding. The difference between these comes down to how you approach the meeting and command the attention of your audience.

My first suggestion is that you sit down to read Pitch Anything by Oren Klaff. https://amzn.to/2H4MR6Q

This book will teach you the fundamentals of a concept known as Neuro-finance where you will undertand how the human brain receives and processes information. In short this will help you understand how to command the attention of the investor and be seen as new, novel, and interesting is of utmost importance.

Some key points about the substance of your pitch should include:

What are the market trends in your favor?
-Is now a particularly good time for your app/product because of the economy, changes in peoples behaviors, or new advances in technology?

How is your product different from the alternatives?

How hot is the deal?
-Are others interested in investing?
-Or is this deal otherwise dead if this investor does not put money in?

Investors are more likely to put their money in deals that others see value in. Further if no one else is investing, then the investor has all of the leverage and you have none.

These are all just some things to think about at the outset.

Let me know if you'd like to discuss this further on Clarity.

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Mobile applications

Mobile Technology

Mobile Marketing

Jeff Gibbard answered

How can I start a marketing strategy for my bussiness?

I would encourage you not to over-complicate at this stage of the process. Your marketing plan, as well as your business plan, will adapt and change over time as you learn more. But from the outset, there are a couple crucial things you need to consider. Here are 5 areas that you should start with:

1. Audience: As others have mentioned, is to identify who your target market is. Age, Gender, Geography, Interests, Income, Company Size, Job Title, etc. The more you know, the better.

2. Message: Once you understand who you are attempting to reach and influence, you need to define what your message is to that market. This message should be new, novel, and differentiated from other options they have relative to the solution you provide. It should also address how you solve a problem for this audience. This means you need to deeply understand this audience and what they need.

3. Channel: Once you know the audience and the message you need to pick the type of media that you will use to reach them and where you will reach them. Are you using videos, blogs, podcasts, emails, billboards, postcards? Pick the place where they already are.

4. Leads: Next, you need to identify what qualifies someone as a lead and how you will get them into your system. Will there be a form on your website? Do they have to call you? How many steps is the process? These are all questions you should answer.

5. Sales: Finally, all of your marketing efforts should result in a sale. The question then becomes how can people buy from you? Are they ordering something off of your website? Do you need to send them an agreement to begin a retainer arrangement? What does the sale look like to you?

These are just the basics. But it is a great starting point for you to begin thinking about your business from the first touch point of a prospective customer until money has been made by your business.

Let me know if you'd like to discuss this further on Clarity.

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Marketing Strategy

New Business Development

Strategic Planning

Jeff Gibbard answered

If we have a better platform to produce sales than SEO or CPC, how do I propose it to Ecommerce site owners and managers to test?

If you have something that outperforms SEO or PPC for generating sales, then you have something special on your hands.

SEO, Email Marketing, and Paid Search generally dominate online marketing as it relates to driving sales. This is true across most, but not all verticals. It is generally the case for eCommerce although social media can sometimes be more effective in certain categories.

Since this is well-known among eCommerce marketers, the best chance you have to validate your bold claim is to show bold results. Case Studies and testimonials will open the door for you. If ROI is 100% trackable, then this is the metric that you should focus on almost entirely.

From there, I'd suggest that you do two things:
1. Being a direct sales campaign focused on your target audience of ecommerce marketers.
2. Utilize your own platform to generate additional sales.

While you will likely not replace SEO or PPC, you could become a valuable addition to an eCommerce company's marketing mix.

Let me know if you're interested in discussing this further.

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Strategic Planning

Reviews

Jeff wasted no time and no words in outlining a specific strategy to drive sales. Slam dunk. Happy to report back after implementing with the results.

Debbie Harding Source: Clarity

The call I had with Jeff was beyond and above what I could have imagined. Jeff really clarified a lot for me from the service offering to the strategy for outreach to my ideal market. I have some clear action items and steps to implement from our call. Jeff is brilliant and I highly suggest you get a strategy session from him, it's worth your time!

David D. Simons Source: Clarity

My call with Jeff was fantastic. Based on my prompt alone, Jeff came prepared with a list of questions and follow ups. He listened to my answers and took notes, which helped establish a very personal tone. He quickly help me set a few goals and gave me some homework. I'm looking forward to moving the project forward with his help.

Although the platform failed and kicked us off the call, Jeff immediately located my info and reached out to me. We ended up speaking for about 30-40 minutes.

Alex Szeliga Source: Clarity

Great call!

Shane Kofoed Source: Clarity

I was a strong advocate for Jeff Gibbard joining Gap International Jeff possesses a quick mind, good hearted sense of curiosity and innovation which is a great contribution to any team. However, when you include those traits with Jeff's Web 2.0, social networking, and software expertise, you have an undeniable asset to lead a company to the forefront of technology. It is a refreshing pleasure to work with Jeff Gibbard.

H.G. Chissell Source: LinkedIn

Jeff has spoken at a number of GSMI's Social Media Strategies Summits and is a true pleasure to work with. He is a versatile and charismatic speaker that is able to put together insightful presentations and workshops on multiple social media strategy and social business topics. I look forward to having him speak at many more of our events.

private private Source: LinkedIn

I attended a presentation that Jeff gave on social media. In that one hour, I learned more from Jeff than I did at a three day national industry conference. In addition to being an engaging speaker, Jeff presented information that was easy to understand, insightful and practical. In my 20 year career, Jeff presentation was one of the best I attended.

Sharen Nocella Source: LinkedIn

If you haven't had the experience of hearing Jeff speak, stop what you're doing right now and hire him. He is a talented strategic thinker and a thought-provoking speaker. What makes Jeff so unique is that he doesn't just speak about social media, he actually moves his audience to action to engage in social business. Jeff is smart, intuitive, hands-on, and passionate about connecting with customers in ways that make sense for each business. Jeff will make your audience think differently about social media.

Kim Richmond Source: LinkedIn

Jeff is a talented and thoughtful business executive who is artful in creating amazing customer experiences through communication. His ability to strategically assimilate all segments of the business process and lead a complex social media initiative that inspires both consumers and internal workforce constituents is commendable. His strength is in ability to dissect complex situations and create a clear, precise strategic approach to make what may look impossible possible! Jeff’s professional and enthusiastic demeanor has clients and professional relationships feel individually valued and important. He takes the time to fully learn about a customer’s business and is a true advocate for their success. Jeff’s experience in business operations fortifies his ability to offer sound business recommendations and solutions.This thoughtful leadership capability has individuals and organizations view him as a trusted advisor whom they want to repeatedly do business with. His passionate thought leadership is guided by a foundation of integrity, humility and generosity.

Judd Newman, MBA Source: LinkedIn

It's hard to say what you're going to find on twitter and Jeff certainly took a chance on me. In February of 2012, he asked the twitterverse if anyone would be interested in doing some freelance data entry in the Philadelphia area. I was lucky enough to see the tweet and have been forever grateful for the moment in time.

Jeff's guidance of True Voice Media is what immediately attracted me to him and his company. Never before had I met someone so passionate about solving real business issues through social communication technologies. He's taught me a great deal but has taught many clients even more than they could've ever asked. Each time Jeff speaks with anyone, it is his goal to understand their plights, passion, and promise so as to address all three properly.

Never have I seen someone who dedicates so much time to his craft and still has the energy for every side project I bring his way. He's allowed me to start the Social Echoes Podcast with the company blessing and has opened up the doors for so many others in Philadelphia the chance to experience the good fortune he has stumbled upon. Working with Jeff has been a thrilling treat and his clients & colleagues, past & present always agree with that statement. Jeff's the guy you want on your team; always.

Jon Steiert Source: LinkedIn

Don’t let his affable, easygoing nature fool you. Jeff Gibbard is a serious marketing strategist. He has a keen eye for opportunities you've missed - some so straightforward you want to smack your forehead at the brilliance in simplicity. It's not that he focuses on things that are easy - actually, one of the things I value most about Jeff is his ability to take complex ideas and depict them visually, powerfully and clearly.

Jeff puts his extraordinary creativity to good use by developing implementable and ROI measurable ideas. He's an excellent researcher - many times comes to a project with examples he's found in other places to deconstruct in brainstorming session. I never hesitate to put Jeff on a project or in front of a client - I'm confident that he'll put the right strategy in place to meet the business goals and charm the room at the same time.

Amy Larrimore Source: LinkedIn

Member since March 2013