I've been professionally strategizing, executing, optimizing, measuring, and auditing PPC/SEM, retargeting, paid social, and SEO campaigns for over 8 years.
My clients have ranged from local small businesses like dentists and lawyers to large national retailers such as Gander Mountain, Duluth Trading Company, and Allen Edmonds men's shoes. I currently work in-house as the Sr. Manager of Acquisition for When I Work - the leading employee scheduling software for small-medium sized businesses.
Here's what I can help you with:
- Develop a digital marketing roadmap that will be efficient and highly productive for your B2C or B2B business
- Audit your current paid search, SEO, retargeting, and display efforts. We can review a detailed list of opportunities, low hanging fruit, and estimated impact from implementing the recommendations
- Evaluate your agency / in-house team and tell you whether they're doing you justice and where they need to re-focus efforts
- Implement better measurement through Google Analytics, Tealium, Google Tag Manager, and other tools. Measurement should be the foundation of everything you do online, I'll help you fix it or select the right tools for the job.
- Develop inbound marketing strategies and roadmap
- Growth hacks, joint venture opportunities