Jeff is the Founder & President of The Right Brain Studio and Adjunct Professor in the graduate communications program at the University of Southern California’s Annenberg School.
His business development strategies and new product ideas are responsible for hundreds of millions of dollars in revenues for some of the world’s top brands such as Pepsi, Colgate-Palmolive, General Mills, Johnson & Johnson, Brown-Forman, Pizza Hut, Taco Bell, Anheuser-Busch, Walt Disney and many others.
A former executive with DKG Advertising, Brown-Forman, Campbell-Mithun and Chiat/Day, Jeff knows how to find the emotional core of a brand’s identity.
An avid reader, golfer, filmgoer and music lover, Jeff enjoys performing solo – or joining his band – at local clubs and events. He also maintains his availability, should the team need his talents, to play center field for the New York Mets.
Jeff has an M.S. in Advertising and a B.S. in Communications from Northwestern University.