An insights professional with 20 years of experience. I've worked agency side, client side, and research supplier side, so I really "get" marketing strategy and execution – from all angles.
AS A MARKET RESEARCHER: I help companies to better understand their customers using quantitative and qualitative methods like surveys, focus groups, in-depth interviews,online communities, semiotic (cultural) analysis and ethnographic research. I deliver reports designed to create maximum organizational alignment and buy-in, and to lead to faster decision-making.
AS A USER EXPERIENCE (UX) RESEARCHER: I help companies de-risk digital execution. Through research, companies can better understand user behaviors, needs, and motivations, and then optimize design for maximum impact. I deploy the full set of UX Research tools, including user personas, journey-mapping, and contextual interviews to optimize strategy, card-sorting and tree-testing to optimize Information Architecture, and moderated usability testing to optimize design.
