Ecommerce entrepreneur & startup advisor. Co-founder of Elastic Path Software & Zolo Realty. People don't want drills, they want holes.
Founded ecommerce platform company (150 people). Consultant to companies such as The Olympics, Nokia, and Best Buy. Turned around an online retailer to 400% growth. Featured speaker at ecommerce conferences around the world on user experience and conversion optimization. Launched the most popular ecommerce blog in the world - GetElastic.com