Owner of Helianthus Consulting, MarCom and B2B Sales Expert, MaRS Workshop Facilitator and Ryerson Instructor. Call me to find out how to inject creativity into your organization!
Janice is one of the most effective marketing and communications leaders I have ever had the pleasure of working with. Her broad range of expertise spans brand strategy, digital marketing, social media, PR/media relations, corporate communications, event planning and much more. She holds the unique ability to completely transform a brand from the inside out within tight time-lines, drawing upon creativity, impeccable project management skills and unwavering leadership. Working with her is an exceptional learning opportunity and an absolute pleasure as well.
Janice is one of the most strategic marketing professionals I’ve worked with in my career. She understands her target audiences and creates effective programs to establish long-term loyal relationships with them for Career Edge Organization.
Under her directorship, Career Edge Organization has established a strong leadership position on youth employment and other relevant social issues. She has also transformed the organization’s social media strategy to bolster its thought leadership and to better engage employers.
Her passion for social causes and mentoring is contagious and her strive for excellence sets an admirable standard for her colleagues.
The experience of working with Janice is exhilarating! She is an exceptional marketer, a motivated leader and a genuinely lovely individual. Janice has a sincere passion for strategy and consumer understanding, paired with a natural talent for design. Her personal integrity and dedication to her work are an inspiration that serves to elevate the performance of those around her. I look forward to the opportunity to work with Janice again in the future.
“I had the pleasure of working with Janice for almost 3 years in a client / agency relationship on both the Unilever and Mattel business. As a client, Janice was a strategic Marketer who set high standards for herself and those around her. She encouraged collaboration and creativity was always open to new ideas. Janice is intelligent, hardworking, personable, always the consummate professional and brings a genuine passion to everything she does.”
As a manager, Janice recognizes the importance of building effective teams. She would bring the right people together and set winning conditions for the teams to deliver the expected results. She empowered her directs and allowed them to take ownership of their projects. She was always open minded to new ideas to take the business forward and was committed to continuously looking for improvements as to how to take the business to the next level. She fostered employee engagement through her positive attitude and openness to helping her directs address any issues that would arise. It was a pleasure working with Janice.
Janice is a gifted, forward-thinking pro who fully understands how to effectively collaborate to deliver results. As a skilled and confident marketer, she's succeeded in integrating all aspects of the marketing mix to strengthen the Career Edge brand and engage all stakeholders. She especially gets how PR works as part of the mix. Working with her was a pleasure.
