Worked as Chief Marketing Officer in global companies like Deloitte for 22 years, with significant management consulting experience. Recognised as a global ‘Top 50’ marketer [Skift]. I can help clarify your concept and advise on growth strategies.
• Developed and executed high-performance strategic marketing programs
• Overall responsibility for global brand architecture, style guide and execution
• Understanding of modern martech tools and associated performance reporting
• Data-centric, consumer insight driven decision-making
SPECIALITY
• Destination marketing strategies and development plans
• Full marketing budget management and reporting
• Sustainable Tourism practices (and Eco-Tourism)
• Leading an engaged workforce and agency partners, unifying delivery teams
• Understanding of digital disruption in the global context (including China)
• DMO Membership structures and value proposition
• 'Place-making' brand positioning and content strategies
• Partnership strategies
• Visitor experience design
