Well hello there! Welcome to my Clarity profile. Grab yourself a cup of coffee, water (or wine) and have a seat so we can talk you+me+the solutions you need for your brand or business (whether you're a startup entrepreneur, a professional looking to fine tune your personal brand, or an established business owner looking for a fresh perspective).
For the past five years, I have had my own company, Jaclyn Mullen Media. I've poured my blood, sweat, tears and many Tweets into building a bootstrapped business specializing in social media marketing, content creation, community building. These past two years, I have expanded my services to coaching entrepreneurs on personal development+mindset. Mindset ESPECIALLY becomes important when trying to overcome a resistance to selling online/being seen as an expert online.
While there are a ton of "social media strategists, content creators and business advisors" online, not all of them have a performing arts background and truly TRULY understand the notion of WIFYA (a play off WIFM): what's in it for your audience?
To me the Internet is a stage, one we can leverage to ensure that you meet your goals and grow while also creating an emotional connection to your customers.
If you want to acquire customers or connections of any kind (media, strategic alliances, etc), you need to build trust, you need to be consistent and you sure as hell need to story tell. (Hallmark has done an amazing job of this with their campaign "Put Your Heart To Paper.")
For me, your success is not just about catchy campaign titles, blasting your online followers with redundant messaging or spending MORE time online. In fact, I am all about creating online experiences for your customers, helping you create word of mouth and ultimately, generating sales in return.
I have created and executed strategies for brands such as Ecco Domani Wine, Habitat for Humanity Greater Los Angeles, a popular pizzeria in LA called Mulberry Street Pizzeria, even smaller businesses such as an e-commerce gym bag line called Live Well 360.
I have worked with and advised Doctors, bloggers, health coaches, other social media marketers, lawyers, non-profit organizations, fitness business owners, female owned businesses, restauranteurs, hotels: you name it.
My niche is in my method: truly understanding the psyschology of connection, authentic entertainment and strategic execution.
To wrap this up and provide you with some final, parting fun facts: I am a Tory Burch Goldman Sachs 10,000 Small Businesses scholar and alumni. The curriculum for this program was developed by one of the best schools for Entrepreneurship in the world: Babson College. So while I don't have an MBA, I think and operate like an entrepreneur with an MBA.
I am a regular contributor to Entrepreneur.com, HuffingtonPost.com and StilettosOnTheGlassCeiling.com, I speak & moderate industry related panels frequently and I also teach monthly workshops at The Microsoft Store and General Assembly in Los Angeles. My aim is to make sure any advice I provide you with is informative, implementable and last but not least, inspiring.
All this bio stuff aside, in my spare time I enjoy yoga class, wine tasting, daily coffee walks, cooking in my crock pot and exploring my beautiful City of Angels.
On that note, let's connect and get you some Clarity.