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Clarity

Jaclyn Mullen

Los Angeles, CA

Well hello there! Welcome to my Clarity profile. Grab yourself a cup of coffee, water (or wine) and have a seat so we can talk you+me+the solutions you need for your brand or business (whether you're a startup entrepreneur, a professional looking to fine tune your personal brand, or an established business owner looking for a fresh perspective).

For the past five years, I have had my own company, Jaclyn Mullen Media. I've poured my blood, sweat, tears and many Tweets into building a bootstrapped business specializing in social media marketing, content creation, community building. These past two years, I have expanded my services to coaching entrepreneurs on personal development+mindset. Mindset ESPECIALLY becomes important when trying to overcome a resistance to selling online/being seen as an expert online.

While there are a ton of "social media strategists, content creators and business advisors" online, not all of them have a performing arts background and truly TRULY understand the notion of WIFYA (a play off WIFM): what's in it for your audience?

To me the Internet is a stage, one we can leverage to ensure that you meet your goals and grow while also creating an emotional connection to your customers.

If you want to acquire customers or connections of any kind (media, strategic alliances, etc), you need to build trust, you need to be consistent and you sure as hell need to story tell. (Hallmark has done an amazing job of this with their campaign "Put Your Heart To Paper.")

For me, your success is not just about catchy campaign titles, blasting your online followers with redundant messaging or spending MORE time online. In fact, I am all about creating online experiences for your customers, helping you create word of mouth and ultimately, generating sales in return.

I have created and executed strategies for brands such as Ecco Domani Wine, Habitat for Humanity Greater Los Angeles, a popular pizzeria in LA called Mulberry Street Pizzeria, even smaller businesses such as an e-commerce gym bag line called Live Well 360.

I have worked with and advised Doctors, bloggers, health coaches, other social media marketers, lawyers, non-profit organizations, fitness business owners, female owned businesses, restauranteurs, hotels: you name it.

My niche is in my method: truly understanding the psyschology of connection, authentic entertainment and strategic execution.

To wrap this up and provide you with some final, parting fun facts: I am a Tory Burch Goldman Sachs 10,000 Small Businesses scholar and alumni. The curriculum for this program was developed by one of the best schools for Entrepreneurship in the world: Babson College. So while I don't have an MBA, I think and operate like an entrepreneur with an MBA.

I am a regular contributor to Entrepreneur.com, HuffingtonPost.com and StilettosOnTheGlassCeiling.com, I speak & moderate industry related panels frequently and I also teach monthly workshops at The Microsoft Store and General Assembly in Los Angeles. My aim is to make sure any advice I provide you with is informative, implementable and last but not least, inspiring.

All this bio stuff aside, in my spare time I enjoy yoga class, wine tasting, daily coffee walks, cooking in my crock pot and exploring my beautiful City of Angels.

On that note, let's connect and get you some Clarity.

$4.17/min

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15 Reviews

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Marketing Entrepreneurship Social Media Marketing eCommerce Blogging Copywriting Online Advertising Storytelling Content Development Branding & Identity

Call me to talk about

Blogs, Vlogs+Storytelling: Creating Compelling Content

Need blog titles, ideas, an editor? Creating content is a passion of mine and on any given day, I am writing guest blog posts, crafting clever Tweets or Instagram posts, let's just say as a singer-songwriter (by trade), I have a way with words and I love to use these talents and skills to help you catch and keep your audience's attention!

Events+Social Media

How do you host a conference and ensure engagement through your hashtag?

How do you use social to sell a product and build awareness at a launch party, a tradeshow, or a farmers market/retail store?

Social+events (particularly engaging with hashtags) go hand in hand in this day in age. I have created strategies for event planners, major automotive companies, food and beverage companies as well as industry specific events. I will work with you to understand tracking your online impressions and data too so you can benchmark and grow in the future.

Let's Get Digital! Campaign Creation, Community Development and Management.

I once raised $1,244 in one hour for a non-profit client using Twitter and helped another client generate over $2,000 sales in one weekend for their e-commerce company.

How? Clever campaigns, strategically executed across multi-channels with the audience in mind.

Developing a Personal Brand

Many clients have come to me wanting to develop a personal brand to help them make a career move, or, position them for entrepreneurship+self employment in the future.

I have also worked with entrepreneurs, bloggers, even solopreneurs on their personal brand+strategy to attract media attention to promote their brand and business, or drive customer acquisition and engagement.

Answers 2
Reviews 15

Answers

Jaclyn Mullen answered

How do you get your first customers for a consulting business?

Strategic alliances. When I first started my business, I connected with a business/personal development coach as well as PR firms. The business coach had clients who needed my social media marketing services at the time. And the PR firms had tons of clients coming to them for press and inquiring about social media. It was a value add for them to refer me to their clients. Depending upon the kind of consulting business you have, could you connect with accountants, lawyers and other professionals servicing them? That would be my reccommendaiton.

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Business Development

Startup Consulting

Marketing Strategy

Jaclyn Mullen answered

What are the best tools to use for growing social media reach?

Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?"

Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to get a feel for impressions/influencers who HAVE been engaging (in my mind, impressions are KEY, more so than Follower count because hashtags can help you reach more people) and Sprout Social for a more in depth view of your Twitter analytics.

Getting more visibility/followers: what hashtags are you using? How often do you acknowledge those who follow you (new followers vs existing followers)?
Are you just sharing autoscheduled content and links OR are you creating conversations?
Hashtags wise: find those that have a community already centered around them! *You don't want to "hashtag hijack" however, tags like #smallbiz #blogchat #_________ specific to your industry or ideal client's industry can go a long way.

Other tools that people use to track community and engagement include Sum All, and Commun It https://commun.it/

Once you start tracking impressions (and monitoring growth vs plateaus) you can then go back and look at your content to see which posts generated the most response/engagement. Again, just want to emphasize that creating conversations and asking questions are great methods to do all of the things you are looking to accomplish.

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Social Media Marketing

Social Media

Social Media Strategy

Reviews

Jaclyn is an exceptional person. She is a well-organized individual committed to complete any task she establishes for herself. She is a mature person with high level communication skills, both orally and in writing. Her project oriented nature has served her well in the advancement of her career. She has all the qualities I look for in a person.

Jim Progris Source: LinkedIn

Jaclyn was instrumental in helping RockSweat get our marketing up and running. From setting up social media channels, to creating content, to tracking, Jaclyn is a social media ninja! She helped us get our email list and newsletters organized so we could do our own marketing. She is a pleasure to work with-- detail oriented, responsive and focused on you and your business.

Diane Harrison Source: LinkedIn

Jaclyn is my go to expert for all things social media and internet marketing. She has provided me with actionable blueprints, tips, strategies and creative ideas to establish an online presence for my businesses and projects. Jaclyn is up to date with all current trends, and has studied the best materials related to internet marketing. She is also an excellent public speaker, workshop leader and Mentor. I am honored to write a recommendation for this young woman!

Brian Frankel Source: LinkedIn

Jaclyn joined our Habitat for Humanity of Greater Los Angeles Marketing & Communications Committee in 2012 and has been an invaluable member ever since. Her social media expertise and passion for serving are such an asset to me as the Marketing Manager and to our affiliate on a whole. She has broadened my knowledge of the newest social media trends as well as helped me execute Twitter Parties, contests and been another set of eyes at events to keep our social media trending.

Her passion to connect people has been a valuable tool as well and the relationships that have grown out of her association and work with Habitat continues to be inspiring and so helpful. She has brought several social media companies to our affiliate that have now become event partners to our affiliate as well as food and drink vendors.

Jaclyn is a knowledgeable entrepreneur that would add value to any campaign you're working on as well as add insight to how and where your company needs to move next to keep up with this busy world of social media marketing.

Yvonne Lara Source: LinkedIn

Jaclyn came through for me when at the last minute I needed an expert speaker for the small business alumni group to come and speak about Public Relations. She was very flexible and accommodating to my requests. Jaclyn exceeded my expectations and was very organized and stayed on top of communicating with me with preparing for the event and made me feel completely comfortable. She is an engaging and dynamic speaker that provides an immense amount of value. Jaclyn makes it a point to be relevant to her audience and incorporates her audience into the presentation. She answered every question and made sure to stay on topic and on time. I would definitely love to have Jaclyn speak at another event in the future!

Janet Tech Source: LinkedIn

I hired Jaclyn for our latest Power of 2 campaign (2 stars go head-to-head online to see who can raise the most for their favorite charity) to lead our social media efforts and she did a terrific job. Smart, strategic, creative and personable, it was an absolute pleasure working with her. Of note was a power hour we ran on her recommendation where we raised $1244 in 60 minutes via Twitter. A significant benchmark for Twitter. I wouldn't hesitate to recommend Jaclyn and will certainly work with her again.

Phillip Haid Source: LinkedIn

Jaclyn is a pleasure to work with. She is the social media consultant to The Studio (MDR) but ends up doing so much more. Jaclyn is a vital member of our team and has helped to shape The Studio (MDR)'s community virally. Thanks Jaclyn!

Lisa Hirsch Source: LinkedIn

Jaclyn's expertise in Social Media marketing and content development is one of a kind! She helped me define a social media strategy and schedule for my blog Financially Wise Women. Her insight into my line of work and what I wanted to accomplish was invaluable and she was very easy to work with. I would recommend her services to anyone who is interested in being more efficient and clear with their social media strategy and overall brand development.

Brittney Castro, CFP®, CRPC®, AAMS® Source: LinkedIn

As a behavior analyst working full time with a school district for 18 years, I never had to worry about marketing myself; I had more than enough work. But after 18 years, I wanted to venture out and broaden my private practice. I soon realized I needed to learn a completely new way to market my business and myself. I did not even have a face book page, had never been on twitter, had barely heard about LinkedIn, and had no clue what a Google Alert was. Yes, unbelievably, I had managed to avoid the whole social networking phenomenon. I never knew what I did not know until I met Jaclyn. Jaclyn, walked me through the process, communicating clearly and by the time she finished consulting with me, I understood the concepts and necessity. I also had accounts on Face book, Twitter, Google, and LinkedIn. I made my profiles, begin connecting with others, felt confident, and even started receiving Google Alerts. Jaclyn’s ability to communicate this information and have individuals like me apply it, takes the worry of learning social marketing completely away. It was great to give my worries to Jaclyn for her to solve.
Alanna Apap
Board Certified Behavior Analyst
Peer P.A.L.S. Playing and Learning Socially

Alanna Apap Source: LinkedIn

Jaclyn is not only an expert with hands on experience and deep detailed knowledge of the "hows" and "whys", but she goes the extra mile for both her clients and her associates. She is a pleasure to work with!

Ron Guttman Source: LinkedIn

Jaclyn is a social media dynamo! I have been a professional artist for 10 years and in just a few months Jaclyn has helped increase the exposure of my artwork to thousands of people across the globe. New York to New Delhi, people now see my work the world over. Jaclyn has shown me how utilizing all the various forms of social media can not only increase my exposure as an artist, but it can also plant seeds exponentially in all kinds of related areas. Above all is Jaclyn’s can-do, sky’s-the-limit, the world-is-your-oyster attitude. She has taken what I had thought of in PR & social media as a laborious task and made it pure pleasure.

Perry Burns Source: LinkedIn

Member since April 2015