Isabelle Mallet Lean startup consultant - Mentor - Advisor

I help startups in their customer dev guiding them through the design process, ensuring they create products or services that resonate with their target market, using Lean Startup methodology. More specifically, I can help you - refine your market segments, challenge you on the viability of your segmentation - design your problem interview to help you understand what pains your target market is aching for you to solve - analyse the qualitative data and synthetize valuable insights for your product development - design your consumer maps, to refine what pains, benefits and jobs are most important for you to focus on - design your personas and understand why and how to use it in your dev process

I can help you design your persona(s) once your target segments design is solid. Persona are fictional users/clients that are created from your users/clients data, either hypothetical or gathered through interviews/research, that will work as strong guidelines during your development process (product, UX, UI, even marketing material). Here is how I can help you: - create an interview guide for your customer discovery - help you analyse the data and sort out the relevant insights beneficial both for your clients and your business - help you create the squeletton for your persona - give you guidelines on how to flesh it out - explain how to best use it for your dev process, across your functional teams