Ian McPherson Marketing is as empathic a profession as therapy

There was silence in the packed auditorium. 6000 people tried not to breathe for 50 minutes straight. Not a rustle was audible as every ear strained against the quiet to hear the near-whispered words of a kindly, curious old man at the front of the room. One thing I learned from Thich Nhat Hanh that day was that even the softest spoken voice can command the attention of thousands if it’s saying the right words at the right time. Let me help your email copy transform the world.