Hootsuite is one of the best social media automation tools on the market.
Not only that, but this tool also allows you to customize streams to monitor and search for brand mentions across channels.
This is done by typing the keyword you wish to monitor into the stream or streams you want to monitor it on.
I regularly use Hootsuite to automate social media for clients.
It’s an all-in-one tool for managing and analyzing your social media initiatives.
Twitter has definitely gotten better about data analysis over the years.
You can see your Tweet impressions and interactions relatively easily in the default API.
Still, Twitter acquired TweetDeck in 2011 to provide a separate interface option.
Using TweetDeck, you can monitor and administrate multiple accounts from one place.
It also includes power-user features like the ability to sort by and search for hashtags, keywords, trends, favorites, and more.
TweetDeck is the perfect app for agencies or companies that work with multiple Twitter accounts.