Heather Towsley Effervescent marketing mentor.

If you want to learn about the water or wastewater industry, I can get you over the learning curve and provide both acumen and insights into the market. I've been working with city infrastructure solutions for over 10 yrs. I have extensive experience as a market strategist across corporate, entrepreneurial, and government organizations in the water and wastewater infrastructure space with water leak detection, underground pipeline condition assessment, remote sewer monitoring, sensor manufacturing, regulatory and consumer communications. Brands I've worked with include: American Water, California Water Association, CH2M, EPCOR Water, San Jose Water Company, NEC Corporation, SmartCover, and Xylem’s Pure Technologies.

If you're a small business owner and need to increase sales, I'll teach you how to professionally market yourself or your business using the latest marketing technology (MarTech) without having a marketing background or big budget. You’ll learn which tools are accessible and effective for anyone who needs to create graphics, build a website, and grow your online profile. You will receive hands-on experience using a variety of tools such as Canva, Google Business, Hootsuite, LinkedIn, Loom, Microsoft 365, Wix, and more – including some artificial intelligence (AI) resources. This class is designed to help individuals and small to medium-sized businesses quickly overcome the learning curve and be able to package and maintain a brand. We will begin with an introduction to multi-media design and copywriting, then learn the fundamentals of navigating different technology platforms.