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Hannan Saeed Business & Marketing Strategy Consultant

Senior Consultant @ Elixir Management Consultancy (elixir.sa). 7+ years experience in marketing strategy, business strategy, new products & services development, business planning, & viability studies.

  • Reviews 8
  • Answers 1

Hannan is an intelligent, hard working, & passionate Marketing expert who takes his time to understand clients and deliver the best options that suit their needs.

His positive attitude and sense of respoonsibility in managing projects has made him someone you would enjoy working with.

I wish him all the best and I would be happy to deal with him again.

Source: LinkedIn Ayman Al-Bashir Oct 3, 2014

Whether a formal consulting project or volunteer relief effort, he dedicates himself to seeing it through to success. He has a keen financial sense, marketeer's mind, emotional intelligence, and rare honesty, mashala.
Watch this space. Hannan is going places!

Source: LinkedIn Wiam Hasanain Oct 3, 2014

Hannan is a professional young talent of high working standards and integrity. His major in finance and marketing experience created an excellent blend that helped him excel in his job. It's just a matter of time and Hannan will be regarded as one of the top marketing expert in the region!

Source: LinkedIn Hosam Alqurashi Oct 3, 2014

Hannan was one the best Management Trainee we had. His project on "Fundamental Rudiments Of Shipping Practices" was very good and is used as a referral for new ones.

wishing him all success in future.

thanks & best regards

Rizwan qureshi
Sales & Marketing Manager
MSC. Jeddah

Source: LinkedIn Mohammed Rizwan Qureshi Oct 3, 2014

It has been an absolute pleasure working with Hannan. He is smart, professional and has a knack for problem solving with consistency. His integrity has always been at the highest of echelons and communication top-notch. He makes feel one comfortable and is a trustworthy comrade that effectively contributes to improve productivity, add value within all perspectives, say the right things at the right time pleasing even the cruelest of clients, while never failing to do what he is supposed to.

The man is a one in a million.

Source: LinkedIn Ali Hassan Memon Oct 3, 2014

Hannan is a superstar. Strong leadership. Analytical Thinker. Amazing attitude. great to work with. He's got a great future @ Elixir business consultancy.

Source: LinkedIn Hani Khoja Oct 3, 2014

Having worked with Hannan directly, I have seen what he is capable of. Even as a Junior at Elixir, Hannan has learned extremely quickly and has set the the pace for other consultants to keep up with. He has a natural ability to be able to find problems and he has the natural talent to correct them. His positive attitude has made him someone you enjoy working with, and look forward to the next time you get the chance to work with him again. All in all, Hannan has an extremely bright future ahead of him, and I am confident that wherever he chooses to be, he will shine as a superstar.

Source: LinkedIn Haitham Zamzami Oct 3, 2014

Hannan is a great co-worker and a intelligent team member. We worked together on a very challenging project, though for a limited period of time, however i found him to be a dedicated and hard working team player. He is a very nice person generally and we shared a great time at SHMA.

Source: LinkedIn Haseeb Sheikh, PMP, CRISC Oct 3, 2014
Hannan Saeed, Business & Marketing Strategy Consultant answered:

There could be 2 approaches to it.

The first one - the perfectionist approach - is more suitable for already established companies (big, medium or small) that have been in business for more than a couple of years, & that have some market insights on their target customer segments, their needs, their consumption/spending patterns etc. + previous years' revenue figures & budgeted vs actual spending. This is where we need to understand your upcoming years' business objectives/goals which we translate in to your marketing objectives/goals which we further translate in to your marketing spending. Simply put, the more demanding your marketing goals, the bigger your marketing spending, & vice versa.

The second approach is quick-&-dirty, usually suitable for startups or greenfield projects. This is where we can build it bottom-up or through benchmarking vs other similar projects etc. As the name suggests, it's always going to be rough.

Net, considering your project is a startup, I'd use a rule-of-thumb for estimating marketing budget, i.e. it should be no less then 10% of your expected revenue for the year. & since you're budgeting to raise capital from investors, you should be a bit more aggressive in your estimates & plan about 15-20% of your expected revenue to be on the safe side. Doesn't mean you spend it all but you might need this cushion considering you're a startup & might need to invest a bit heavily in the beginning years while justifying your marketing ROI.

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