Guy Alvarez is the founder and Chief Engagement Officer of Good2BSocial. Over his 25-year career, Guy has defied the trend to narrow specialization by acquiring deep expertise spanning the fields of technology, marketing and business organization. This has enabled him to emerge as a leading consultant in the application of social technologies for business purposes.
Guy’s career has given him intimate familiarity with all aspects of the professional service firm – from the inside and out. Trained as a lawyer and first working as an associate medium sized firm, he was quick to realize the revolutionary power of technology on legal practice, and built one of the first law firm web sites for his own firm. From there he made a business building law firm web sites for ALM Media, a leading legal publisher, counting America’s largest law firms among his clients. Guy further honed his skills running the digital marketing group for KPMG where he also acquired expertise in the field of Knowledge Management, tasked with building KPMG’s internal KM system.
With a background in technology and marketing, Guy emerged as early adopter and advocate of social enterprise technology. As co-founder of the Business Development Institute, he organized the very first conference on the topic of Social Media, which brought together pioneers in the field (including Reid Hoffman of LinkedIn). Guy went on to hone his social media expertise as a consultant for a broad range of clients, including consumer-goods specialists, such as Pernod Ricard, as well as legal industry leaders such as Lexis-Nexis and PLI. He has advised Fortune 100 companies on the roll-out of company-wide social networks as well as the construction of thriving business units based on top of social media platforms.
As Chief Engagement Officer of Good2bSocial, Guy dedicates himself to helping clients across a wide range of industries re-engineer existing operations into social businesses. His practice has involved every business function including: marketing, sales, team-collaboration, new product development, supply chain management and customer service.