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Gregg Murray Digital Marketing • Traditional Advertising

Pittsburgh, PA

Empathetic • Transparent • Pragmatic: Relaunch Radio | Award-Winning Digital Marketing (Since 2002). Radio Certified Director of Sales & Marketing (1995-2002). Seen • Read • Heard: Radio Ink. Website Blueprint. Radio Advertising 101. Convergence. RAB/NAB.

  • Reviews 8
  • Answers 2

Gregg is an innovative, creative thinker who seems to always be one step ahead of what's happening in our industry. I find him to be inspirational in thought and motivating in action. The website he created for my cluster of stations was instrumental in generating over $50,000 in new revenue in the first quarter of operation. Considering average order size for this small market cluster was $1,500, this is impressive indeed! I will always be impressed with and grateful to Gregg, and would work with him again without hesitation.

Source: LinkedIn Liz Hanlon Sep 17, 2014

Gregg is a totally full service vendor. Sales Imaging is a complete turn-key web site vendor for our group of Radio stations in Topeka. With very little input or work from us, Gregg’s company hosts and creates a innovative advertising sales web site for our Radio stations. This is a sales web site with customer testimonials, sales packages and media kits. In this, the digital age, it’s cool to tell prospective customers in other markets they can access our online media kit at Topeka Radio Advertising Dot Com. As the Radio business embraces the digital realm, we feel like we have a competitive advantage over the competition because our sales efforts are already digital. Gregg’s experience in marketing helps make the whole relationship work for us because he is always calling and writing showing us the new things we should be doing to be on the forefront of advertising in our market.

Source: LinkedIn Spike Santee Sep 17, 2014

As an Account Executive and Certified Digital Marketing Consultant, it was with my recommendation, Cumulus Media -Waterloo, IA hired Gregg Murray's company to create a sales website for our radio stations. Our site, created by Sales Imaging far surpassed our expectations in bringing in new business. Gregg was always easy to work with, honest and reliable. I highly recommend Gregg and Sales Imaging.

Source: LinkedIn Christina Peverill Sep 17, 2014

Gregg provided our radio station with wonderful service, always prompt and
professional. Even though our company had a very small budget, he designed a sales website that was effective and creative and worked within
the confines of our budget. He went the extra mile to make it work!

Source: LinkedIn Kathy Malesick Sep 17, 2014

Gregg Murray’s company was able to provide me with a unique sales proposition that generated new revenue. While at Cumulus Media as Regional Vice President and CBS Radio as Senior Vice President I was able to track and verify the new sales leads and revenue we were receiving because of Gregg Murray’s on-line services. I highly recommend Gregg Murray!

Source: LinkedIn Marco Camacho Sep 17, 2014

Gregg is a master at creating strategies to increase our efficiency in customer contact. He is also incredibly responsive to our unique needs and requests. There is no cookie cutter approach for Gregg. We have hundreds of thousands in new business because of the work Gregg has done for us.

Source: LinkedIn Jeff Schmidt Sep 17, 2014

Gregg truly has the ability to impact businesses through various forms of online media. I’ve had the privilege of working with Gregg on a number of projects and immediately noted his skill level and knowledge of marketing strategy. Gregg has a number of skill sets that allow him to implement either simple or complex marketing plans.

Source: LinkedIn Aaron Bowles Sep 17, 2014

Gregg has the unique ability to understand a situation, quickly assess it, design a plan of action and then bring about results promised. He has indepth knowledge of how to balance sales function, technology integration and an innate design/marketing eye rivaling the best in the nation. This combination of talents, his leadership and vision has brought sales and lead generation increases of over 200% for national and local businesses and continues to design unique and valuable offers. Gregg has also been published many times over and is recognized as an innovator and speaker. His leadership has impacted and improved people both personally and professionally across the nation in multiple domains. I am humbled to call Gregg a friend and mentor.

Source: LinkedIn Chip VanAlsburg Sep 17, 2014
Gregg Murray, Digital Marketing • Traditional Advertising answered:

@Ben Isaacson. Thanks for you input on using a new domain.

I should have mentioned since last year that I require my clients to get permission from their customers to be on their list (and provide recommendations on how to ask for that permission).

On the page where they upload their .cvs list, there's an opening paragraph says, "We’re very careful not to include email addresses that have not given you permission to receive your newsletter. If you want to be certain of what can and can not be included, click here for examples." Then, there's a checkbox that says, "These contacts have given us permission to receive our newsletter."

I then have the list cleaned, upload into Interspire and a welcome autoresponder is sent out from my client. This welcome email tells the customer they're now on the monthly newsletter list, shares a link to previous newsletters and tells the customer they can unsubscribe anytime, including removal links in the header, the footer and a large one in the body that sits between the copy and my client's signature.

I just thought I should mention this. I didn't know better before, but experience and hard lessons make us smarter.

Cheers and thank you.

Gregg Murray, Digital Marketing • Traditional Advertising answered:

I looked at your blog and you have a really good writing style and do a great job keeping things topical (which is the exception, congrats). Much of the advice you've received is solid. There's no magic bullet. I would add that you may want to make the content a bit more inviting (less busy) by opening up the line-height spacing of your content. White space is a good thing.

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