Creator SlopeFillers.com, resort marketing analytics addict, wannabe developer/designer, communications guy at Ryan Solutions,
As part marketer, part data nerd, part designer, and part developer, I've taken a unique approach on website marketing that has helped me, clients, and employers create creative, analytical designs that perform well and are continuously optimized.
My mind seems to be hardwired to figure out clever solutions to random problems. Whether it's turning my car into a ski lift or building a web app before I knew how to write code, I'm rarely stumped.
I've always used data to drive my marketing decisions and spend much of my time analyzing marketing performance of resorts and using this data to tell a story of what does and doesn't work in marketing.
I've spent much of the last two years breaking down and analyzing how resort's use social media (for better or worse) and how the social metrics ebb and flow on a seasonal basis for the ski industry.