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Glen Burchers Sales/Marketing exec in consumer electronics, IoT.
Austin, TX
CMO, VP in both sales and marketing for multiple technology startups as well as enterprise companies for both B2B and B2C. My most recent venture is Plum, the most advanced IoT smart light dimmer on the market. We successfully raised over $8M using crowdfunding, had a successful $300K Kickstarter and generated over $1M of sales in the first 18 months of production. I created the entire marketing campaign that generated this success. We used both inbound and outbound marketing, AdWords, SEO/SEM, A:B value prop testing and FB/Instagram advertising. We sold directly on our website and through Amazon. www.plumlife.com

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Digital Marketing
Social Media Marketing
Online Marketing
Sales Management
Kickstarter
Product Marketing
Consumer Electronics
Consumer Marketing
Internet of Things
Sales Funnel Optimization
Member since August 2018
Areas of Expertise
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GB$1.67/min per minuteNew ArrivalSales and MarketingGlen Burchers • Austin, TXCreated 7 years ago in Sales & MarketingSuccessfully brought new IoT product to market and generated over $1M in revenue in first 18 months direct to customer and through Amazon. Generated the entire marketing campaign including the website, Adwords, SEO/SEM, FB advertising and inbound and outbound marketing using analytics.Glen Burchers Austin, TXNew Arrival
Digital Marketing
Social Media Marketing
Online Marketing
Sales Management
Kickstarter
Product Marketing
Consumer Electronics
Consumer Marketing
Internet of Things
Sales Funnel Optimization
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