CMO, VP in both sales and marketing for multiple technology startups as well as enterprise companies for both B2B and B2C. My most recent venture is Plum, the most advanced IoT smart light dimmer on the market. We successfully raised over $8M using crowdfunding, had a successful $300K Kickstarter and generated over $1M of sales in the first 18 months of production. I created the entire marketing campaign that generated this success. We used both inbound and outbound marketing, AdWords, SEO/SEM, A:B value prop testing and FB/Instagram advertising. We sold directly on our website and through Amazon. www.plumlife.com
