Giuseppe Cavallo is a brand strategist with more than thirty years of global experience.
He is also a professor at ESADE Business School, where he teaches theoretical-practical classes on personal brand strategy and brand management.
He trained professionally in two large multinationals, considered the “school ships” of marketing worldwide. At Colgate Palmolive and at Nissan, where he led the European marketing team that participated in the development of the top-selling Qashqai, successfully creating a new segment in the automobile market. At Nissan he also established the commercial vehicle division’s strategy as marketing director Europe and he created and led its global communications office.
Since 2012 he has made his knowledge available to values-based brands. He has contributed to radical changes in the strategy of organisations that operate in different markets such as organic food, cosmetics, pharmacy, phytopharmacy, confectionery, automotive, consulting, third sector, technological platforms, public sector and more. Giuseppe also helps exceptional personal brands establish a strategy and find their voice.
Giuseppe is the director of the brand management program at ESADE and is a visiting lecturer at other prestigious University institutions internationally.
He is the author of “Habla con el Corazón - Storytelling para líderes y marcas en tiempos de cambio” and “El Marketing de la Felicidad”, a manifesto for a humanistic marketing culture. He is also co-author of Brands with a Conscience and Diseña tu futuro.
He is a member of the international think tank on conscious business Medinge Group. He is often interviewed to offer his point of view on matters of marketing strategy and storytelling.
