25 years building commercial operations across the global floral and horticulture industry — Ecuador, Colombia, Kenya, the Netherlands, and the US market.
I ran wholesale operations at Holland Flower Market in Los Angeles for 17 years, managing key accounts, procurement, and commercial strategy across the full supply chain. I then rebuilt BeautyLine's (Danziger network, Kenya) sales organization from the ground up and led their trade show presence at IFTEX for multiple years.
I work with floral exporters, wholesalers, and horticulture businesses on: US market entry strategy, supply chain and procurement optimization, sales team buildout, key account development, and trade show execution (IFTEX, Expo Flor, CalFlowers).
If you're an international exporter trying to break into the US market, a wholesaler scaling commercial operations, or anyone preparing for a major floral industry trade show — book a call.
