Owner, Sfida Designs. Web analytics at Wiley. User Experience at Peterson's. Digital editor with Peterson's, REA, and About.com
My focus is making sure your digital presence is set up to optimize your visitors' experience, setting your company up for success.
I'm most interested in helping companies build trust with their potential customers via websites that clearly communicate that they can help fulfill customers' goals. I also love analyzing conversion funnels for any roadblocks, big and small, that hamper conversion rates.
Beyond your website, I like to take a look at a company's entire Web presence: How do you look on Google, social media, and other websites, and how does that impact your audience's view of you?
My knowledge and expertise is based on over 20 years of experience working on the Web in various roles, from editor to Web analytics manager. Over 10 of those years have been spent in UX roles working on numerous websites, ranging from small businesses just starting out to corporate websites with over 1 million annual visits.
