Exited founder, specialising in business and marketing strategy. After working for Pearson and Accenture, I co-founded, grew and sold an investor-backed EdTech company.
After working for blue-chip companies, including publisher Pearson, I co-founded education platforms where I oversaw all internal and customer-facing content creation.
I am an expert in written communications, with the ability to execute copywriting and editing tasks quickly and with high attention to detail.
I took a content-driven platform that I co-founded from concept to multi-million pound exit, using winning strategies to build audiences and funnel users towards paid conversion.
I have experience managing content creators (in-house and freelance), and delivering tailored content across channels. I am results-driven, and I understand the need to offer outstanding content not for its own sake, but in order to reach commercial objectives.
After working for Pearson and Accenture, I co-founded, grew and sold an investor-backed EdTech company.
I oversaw business operations, growing the team and implementing award-winning marketing strategies that powered user growth, revenues and profits.
After the company was acquired, I managed the business through the integration phase, while increasing EBITDA to exceed targets.
I am an analytical, multi-channel marketer. I recently finished an earn out period, having built and sold a business in which I set and executed digital marketing strategy.
I oversaw content strategy and SEO, taking new platforms from 0 to 5 million users, establishing market-leader status in a short space of time.
I also managed paid ads, optimised for efficient marketing spend (high ROI), and cultivated partnership and affiliate deals.