Marketing professionnal with 7 years of experience in online marketing, and hands-on expertise in SEM, SEO and display advertising. #marketplace #btoc #acquisition #retention
After 2 years at Vistaprint managing a >1M keywords account with >100K$ adwords monthly spend, I joined a start-up to help it grow its online acquisition, essentially through SEM. In four years, our traffic from SEM has been multiplied by 4 on the same scope, with CPO decreasing by >40%.
